Mitwit Office, a coworking network with locations in France, Belgium, and Switzerland, turned to Junto to strengthen its local visibility through a multi-site SEO strategy.
Growing fast, Mitwit Office needed to optimize local SEO for each of its addresses. The goal: appear in the top results on “coworking + city” queries and generate qualified local traffic. The engagement also included a site overhaul, GMB listing optimization, and an overall improvement in local semantic coverage.
+80%
KEYWORDS IN THE TOP 10
+50%
KEYWORDS IN THE TOP 5
3
MONTHS TO SEE THE FIRST RESULTS
Mitwit Office rolled out an ambitious localized SEO strategy to improve the visibility of its coworking spaces on geo-targeted queries. By optimizing local pages and GMB listings and strengthening the site's structure through a carefully managed overhaul, the brand was able to better cover high-potential searches. With targeted support, rankings improved quickly, allowing Mitwit Office to generate qualified local traffic and capture attention in key competitive areas.
Local SEO: a strategic lever for capturing nearby traffic
To get its coworking spaces to stand out on key local queries, Mitwit Office activated a custom geo-targeted SEO strategy. Through fine-grained optimization of its local pages, enriched GMB listings, and structured data, the brand quickly ranked on highly competitive searches such as “coworking Châtelet”.
This targeted support delivered a stronger presence in the SERP (with a double slot, local + organic) and captured qualified traffic in strategic areas.
Visibilité locale & impact SEO rapide
Coworking — SEO local — GMB
The Junto team supported Mitwit Office in overhauling its local SEO strategy to maximize its visibility on proximity searches
Building a localized SEO strategy
Mitwit Office wanted to capitalize on local search to get its coworking spaces into the search results. The Junto team built a strategy focused on local SEO performance: a technical site overhaul, per-location page optimization, and an improved site structure.
Optimizing Google Business listings
Fine-grained optimization work was carried out on the 35 Google Business (GMB) listings, adding structured data, enriching key information, and strengthening local consistency. The result: a clear increase in traffic from local searches, accounting for 20% of total traffic.
Content and competitive rankings
Following our editorial recommendations, Mitwit Office built high-value pages able to rank on competitive queries such as "coworking Châtelet". The approach earned a double slot in the SERP for certain key locations.
Performance analysis and iteration
Throughout the project, local SEO rankings were closely tracked to steer the work and measure its impact. Drawing on data from GSC, GMB, and local tracking tools, we were able to prioritize high-potential areas and adjust content continuously.
Reaching their goals
The partnership between Mitwit Office and Junto built an effective local SEO strategy to raise the visibility of its coworking spaces, improve rankings on strategic local queries, and generate qualified traffic across several countries.
Through optimized local pages, strengthened Google Business listings, and a carefully managed SEO migration plan, Mitwit Office quickly saw its Top 10 and Top 5 keywords climb. This momentum helped grow organic and local traffic while consolidating the network's rankings on competitive searches.
Rigorous tracking of local performance (via GSC, GMB, and third-party tools) focused efforts on high-potential areas, ensuring strategic management of SEO priorities.
Improved local visibility
Stronger rankings on key coworking queries in France, Belgium, and Switzerland.
Fast SEO gains
+80% keywords in the Top 10 and +50% in the Top 5 in just 3 months.
GMB optimization
35 local listings optimized, contributing 20% of the site's total traffic.
Measurable business impact
From 0 to 3,000 local visitors per month, thanks to a high-performing localized SEO strategy.
Want to improve your presence on strategic local searches?
Is your site missing from local search results? Do you want to bring more qualified visitors to your physical locations? At Junto, we help you build an effective local SEO strategy: local page optimization, GMB listings, geo-targeted content — everything designed to generate traffic and capture local intent.
As with Mitwit Office, we co-build a measurable action plan to strengthen your rankings and grow your business.