NousLib, a swinger dating app built on safety and discretion, relied on Junto to generate paid subscriptions at scale in an industry where trust is a major barrier to signing up.
With a strategy combining display, native ads on premium editorial environments, and retargeting sequenced by engagement level, NousLib divided its CPA by more than 10, going from €265 to €23 in a matter of months.
1,17€
CPV
2€
CPM
0,20€
CPC
1,75%
CTR
Formerly known as NousLibertins, NousLib modernized into a more accessible dating platform while keeping its positioning on safety and discretion. In an industry where trust remains a major barrier to signing up, NousLib called on Junto to turn visitor interest into paid subscriptions, without diluting the ad budget.
A combined strategy to build trust and convert
To hit its paid subscription goals, NousLib activated a three-part strategy with Junto: display targeting of affinity audiences and actively searching profiles, native ads embedded in premium editorial environments to build brand preference in a less intrusive way, and retargeting sequenced by engagement level to guide warm profiles toward a subscription.
Display, Native Ads & Retargeting
Junto's Trading Desk helped NousLib pinpoint its priority audiences, from curious singles to visitors already engaged on the app, and deploy for each one a combination of channels suited to its stage in the funnel.
Display on affinity audiences
Targeting of affinity audiences and actively searching profiles (dating, well-being, self care) was put in place to reach high-potential profiles across the entire funnel, using engaging ad creatives.
Native ads on premium editorial environments
Contextual formats were embedded in premium editorial environments to build brand preference in a less intrusive way, in trusted contexts.
Retargeting sequenced by engagement
Unconverted visitors were re-engaged with tailored messages, sequenced by engagement level, to guide warm profiles toward a subscription and maximize the conversion rate.
Reaching their goals
The partnership between NousLib and Junto enabled the brand to recruit members at scale while building trust, a key factor in this industry.
In an industry where trust is a major barrier to signing up, display and native ads offer a key advantage: building brand preference in trusted editorial contexts before asking for the conversion.
Native ads, embedded natively in premium editorial environments, reach affinity profiles in a less intrusive way, while display captures actively searching profiles across the entire funnel. Retargeting then guides warm profiles all the way to a subscription, building on the trust already established.
This continuity, unique to programmatic, exposes the right audience to the right message at every stage, without multiplying setups or diluting the budget.
Want to recruit at scale too?
Does your brand operate in an industry where trust is a barrier to conversion? With Junto, you can deploy a tailor-made strategy combining display, native ads, and retargeting. Like NousLib, you can divide your CPA while building your users' trust.