Platform.sh, which offers a PaaS solution for developers, called on Junto's experts to optimize its digital campaigns and accelerate its international growth.
To generate more qualified B2B leads and enter new markets, Platform.sh reworked its marketing strategy with a data- and performance-driven approach. By adapting its messaging to local specifics and finely structuring its campaigns, the brand gained visibility, efficiency, and impact.
+6
opportunities generated in Q4
+22%
in click-through rate vs. the previous year
+2
new countries opened
Platform.sh offers a PaaS platform for developers. One of the main challenges was to optimize digital campaign performance while supporting the brand's development in high-potential international markets.
Optimizing the overall marketing strategy
To reach its growth goals, Platform.sh structured its acquisition strategy around a data-driven logic. With sharper segmentation and more relevant targeting, the campaigns performed markedly better, with a sharp rise in CTR and many more sales opportunities.
Performance growth across all channels
Leadgen — B2B — International
The Junto team supported Platform.sh, working hand in hand with its teams to structure the digital campaigns and activate new growth drivers
Structuring the digital campaigns
Platform.sh carried out a complete audit and reorganization of its campaigns to better target its B2B audiences. Objectives, budget, messaging, and formats were refined to maximize relevance and performance on every activated channel.
Testing new growth levers
In a test-and-learn logic, Junto supported Platform.sh in experimenting with new acquisition channels, helping identify the most effective ones for generating high-potential B2B leads.
International rollout
To support its international development, Platform.sh launched a strategy to win new markets, notably Australia and New Zealand. Junto helped adapt the campaigns to local cultural and business specifics.
Reaching their goals
The successful partnership between Platform.sh and Junto enabled the brand to increase the effectiveness of its campaigns and accelerate its international expansion
Through its partnership with Junto, Platform.sh strengthened its B2B acquisition strategy by structuring its digital campaigns across several key markets. By refining targeting and tailoring messages to each audience, the brand generated concrete sales opportunities while optimizing its performance.
By combining a data-driven approach with test-and-learn logic, Platform.sh also improved the efficiency of its acquisition channels, with a significant rise in click-through rate and the opening of new markets such as Australia and New Zealand.
+6 opportunities
Created in a single quarter
+22% CTR
Click-through rate up vs. the previous year
International rollout
Launched in 2 new markets
Continuous optimization
Structuring and managing digital performance
Johanna Benssussan is a Team Leader in Paid Search & Paid Social acquisition strategy at Junto. As part of the Platform.sh engagement, she led the restructuring of the campaigns and coordinated the international rollout. Her expertise helped generate more qualified B2B leads and optimize performance in key markets like Australia and New Zealand.
Want to accelerate your B2B lead generation too?
Looking to structure your campaigns, improve your marketing performance, and expand internationally? With Junto, put in place an effective digital strategy focused on data and ROI. Like Platform.sh, tap the right channels to generate qualified leads at scale.