Preply, a leading online learning platform, called on Junto to optimize its SEO strategy and accelerate its organic growth.
Needing to increase its visibility and generate more qualified traffic, Preply brought in Junto's expertise to restructure its SEO approach. With a business-driven methodology and strategic prioritization of optimizations, the platform quickly achieved exceptional results: 35k visitors generated in just 3 weeks from the launch of new strategic topics.
35K
VISITORS GENERATED IN 3 WEEKS through Discover
100%
OF PAGES OPTIMIZED
SIGNIFICANT
ORGANIC TRAFFIC GAIN
Preply connects learners with private tutors around the world. To support its growth and maximize its organic visibility, the platform called on Junto to structure its SEO strategy and prioritize its business actions. The goal: increase qualified traffic, awareness, and SEO leads through a methodical, results-driven approach.
Strategic SEO optimization and new topic launches
Junto deployed a complete methodology for Preply, combining SEO and business scoring to prioritize optimizations. By focusing on semantics, link building, and the launch of strategic topics like Discover and YouTube, the team generated immediate, lasting results.
Structured SEO to capture intent in the French market
Éducation — SEO — Acquisition organique
The Junto team worked closely with Preply's teams to structure the SEO strategy and maximize organic traffic
Setting up SEO and business scoring
Junto developed a dual scoring system enabling Preply to prioritize optimizations by their SEO impact and business value. This methodical approach concentrated efforts on the most profitable actions and delivered measurable results quickly.
Prioritizing semantic optimizations
The team restructured the site's semantic architecture, optimizing existing content and identifying high-potential keyword opportunities. This targeted optimization significantly improved Preply's rankings on strategic queries.
A high-performing link-building strategy
Junto developed a tailor-made link-building strategy to strengthen Preply's domain authority. By targeting quality links and optimizing the link profile, this approach contributed to improving overall organic performance.
Launching new strategic topics
The engagement enabled the successful launch of new topics like Discover and YouTube, generating 35k visitors in 3 weeks. This strategic expansion opened new traffic opportunities and strengthened Preply's presence on key segments.
Reaching their goals
The successful partnership between Preply and Junto enabled the brand to launch an effective SEO strategy, structure its organic presence, and capture intent in the French market.
Through its collaboration with Junto, Preply was able to structure its SEO strategy with a methodical, business-driven approach. Optimizing 100% of pages and prioritizing actions delivered immediate results, with a significant gain in organic traffic and explosive growth on the newly launched topics.
By adopting a rigorous methodology combining SEO and business scoring, Preply maximized the impact of its optimizations. The successful launch of new strategic topics, combined with a high-performing semantic and link-building approach, generated exceptional results in traffic and awareness.
Scoring in place
Development of an SEO and business prioritization system
Semantic optimization
Complete restructuring of the semantic architecture
Link-building strategy
Rollout of a high-performing link strategy
Discover launch
35k visitors generated in 3 weeks on the new topics
Want to structure your SEO growth too?
Looking to optimize your SEO strategy and generate more qualified traffic? With Junto, you can prioritize your actions, optimize your content, and launch new strategic topics. Like Preply, you can achieve fast, lasting results with a methodical, business-driven approach.