Pretto, the leader in online mortgage brokerage, turned to Junto to optimize its Google Discover strategy and significantly increase its organic visibility.
After more than a year of unsuccessful attempts to break through on Google Discover, Pretto called on Junto's expertise. Through dedicated strategic coaching and ramped-up content production, the brand doubled its overall traffic and established itself on this strategic channel in just 3 days.
x2
INCREASE IN OVERALL TRAFFIC
x2
INCREASE IN CONTENT PRODUCTION
3
DAYS TO SEE VISIBLE RESULTS
Pretto is revolutionizing the mortgage industry with a 100% digital solution to guide borrowers. To strengthen its leadership position and maximize its organic visibility, the brand turned to Junto to unlock its potential on Google Discover and structure its content strategy.
Optimizing organic visibility
To help Pretto strengthen its presence on Google Discover, Junto deployed an SEO strategy focused on editorial performance. The goal was clear: get content surfacing in Discover feeds by maximizing its distribution potential. To do that, the teams structured a program combining strategic coaching, Discover best practices, and a ramp-up in content production.
Optimisation stratégique Google Discover
Finance — SEO — Performance éditoriale
Junto's team worked hand in hand with Pretto to structure its Google Discover strategy and maximize organic visibility
Strategic coaching dedicated to Google Discover
Junto delivered specialized coaching to understand how Google Discover works and adapt Pretto's content strategy. This personalized approach identified the optimization levers and quickly unlocked visibility on the platform.
Ramping up content production
The team helped Pretto double its content production, focusing on the formats and topics most likely to be surfaced by Google Discover. This volume-driven approach proved decisive in gaining visibility.
Optimizing existing content
Junto audited and optimized Pretto's existing content to better meet Google Discover's criteria. This strategic overhaul improved the articles' eligibility rate and increased their distribution potential.
Setting up dedicated performance tracking
A dedicated dashboard was built to track Google Discover performance and adjust the strategy in real time. This data-driven management quickly identified the best-performing content and optimized the investments.
Reaching their goals
The partnership between Pretto and Junto propelled the site's SEO visibility through a targeted Discover strategy and intensive editorial support.
Despite numerous internal attempts, Pretto's site couldn't break through on Discover. The challenge was to build a dedicated strategy to unlock this channel and turn it into a traffic acquisition engine. Junto put strategic coaching and high-frequency content production in place, with full optimization to Google Discover guidelines.
This work allowed Pretto to sharply strengthen its organic presence and achieve fast traffic growth. Discover became a key channel in the acquisition strategy, with performance visible within the first weeks of activation.
Strategic audit
In-depth analysis of the blockers on Google Discover
Personalized coaching
Training the teams on the specifics of Google Discover
Content ramp-up
Optimized content production doubled
Immediate results
Traffic doubled in 3 days
Rayane supported Pretto in structuring an SEO strategy focused on Google Discover. Drawing on his editorial expertise and the Discover guidelines, he built a tailor-made program: strategic framing, content structuring, and team coaching. This support quickly unlocked the Discover channel, got content surfacing in the feeds, and generated sustained organic growth momentum.
Want to optimize your visibility on Google Discover too?
Struggling to break through on Google Discover despite your efforts? With Junto, get personalized strategic coaching and optimize your content production. Like Pretto, you can unlock this organic growth channel and double your traffic fast.