Quitoque, which delivers meal kits to your door, called on Junto's experts to optimize its digital strategy and make its campaigns more profitable.
Aiming to cut acquisition costs and extend its marketing reach, Quitoque worked with Junto to structure its campaigns, test new levers, and strengthen the performance of its online efforts. The result: CPA divided by three and Belgium opened as a new market.
÷3
CPA on Meta
1 €
average CPL achieved via lead campaigns
🇧🇪
new market opened: Belgium
Quitoque delivers subscription meal kits to your door. To improve profitability, the brand entrusted Junto with optimizing its advertising strategy and diversifying its acquisition levers.
Optimizing the digital strategy
Junto structured Quitoque's marketing efforts around high-performing campaigns, steering part of acquisition toward lead generation. Rolling out Native Ads (Taboola, Outbrain), Snapchat Ads, and app campaigns (UAC, Apple Search Ads) extended reach while keeping costs under control.
Performance growth across every channel
Ecommerce — Foodtech — Acquisition multicanale
The Junto team supported Quitoque, working hand in hand with its teams to structure campaigns and strengthen profitability
Rolling out a performance-driven, multi-lever strategy
Junto supported Quitoque in activating new acquisition channels while maintaining tight control over CPA. Several platforms, including Snapchat, Taboola, and Apple Search Ads, were brought in to reach new audiences.
Building a high-performing lead generation approach
Part of acquisition was redirected toward lead generation to improve profitability. This strategy proved to be one of the most effective levers for optimizing the purchase journey and cutting costs.
Setting up app-focused campaigns
Junto also developed app campaigns (UAC, Apple Search Ads) to boost the mobile channel, essential to Quitoque's model. Tracking was reinforced with Smartly and the Facebook Pixel to manage results.
Reaching their goals
The successful partnership between Quitoque and Junto enabled the brand to increase campaign profitability while expanding its market coverage
Through precise management of acquisition costs and the activation of new digital channels, Quitoque divided its Facebook CPA by three in one year. At the same time, the brand hit its acquisition targets before the end of the year and expanded into Belgium.
Adding native formats and a lead generation strategy improved profitability while maintaining a high level of marketing performance at scale.
Lower CPA
CPA divided by 3 on Facebook
Costs under control
Average CPL brought down to €1
Market expansion
Launch in Belgium
Acquisition optimization
2020 targets hit by November
Raphaël Le Corre, CEO of Junto, supported Quitoque in diversifying its acquisition levers and structuring its digital strategy. Drawing on his expertise in multichannel management, he helped steer part of acquisition toward lead generation while sharply reducing CPA. By integrating channels like Snapchat, Taboola, UAC, and Apple Search Ads, the strategy hit its targets quickly while improving profitability.
Want to cut your acquisition costs too?
Like Quitoque, transform your digital strategy with Junto. From lead generation to activating new channels (Snapchat, Taboola, UAC, and more), we help you keep costs in check, widen your audience, and reach your goals faster.