Rekt, a brand specializing in gaming chairs and accessories, called on Junto's expertise to structure its acquisition strategy and increase its sales.
In an ultra-competitive market, the challenge was to grow revenue while keeping acquisition costs under control. Through a precisely managed multichannel approach and support in structuring its paid campaigns, Junto helped Rekt achieve a clear improvement in its Google Ads performance, with steady growth in sales volumes.
+70%
in sales volume on Google Ads
x10
in budget invested on Meta
+100%
in impression share on search engines
Rekt designs and sells ergonomic furniture for gamers. In a highly competitive market, the brand called on Junto to structure its digital strategy, strengthen its image, and maximize its advertising performance. With a data-driven, multichannel approach, the goal was to amplify the brand's growth while maintaining solid business performance.
Optimizing communication
To support its growth, Rekt structured an omnichannel communication plan to maximize performance across all of its paid media channels. The goal: address its key audiences consistently while ensuring strategic management of investments, particularly on Facebook, Instagram, Google, and YouTube.
Massive ROAS growth across every channel
Ecommerce – Multi levier – ROAS
The Junto team supported Rekt, working hand in hand with its teams to help it reach all of its business goals
Strategic structuring of paid social campaigns
Rolling out consistent campaigns across Meta, Google, and YouTube, structured around TOF, MOF, and BOF to address every stage of the customer journey and rationalize spend.
Optimizing the media mix and platforms
Diversifying the activated channels (Facebook, Instagram, Display, Search, and more) to maximize reach, reduce bid pressure, and improve coverage of priority audiences.
Improving UX and CRM
Targeted recommendations on user experience and CRM support to smooth the customer journey and strengthen conversion.
A/B testing & spotting opportunities
Setting up strategic tests to identify the messaging angles and campaign scenarios that perform best with the targeted audiences.
Reaching their goals
The successful partnership between Rekt and Junto enabled the brand to structure its paid media strategy while accelerating its growth in an ultra-competitive industry
With Junto's support, Rekt was able to put in place a more consistent, structured paid social strategy across all of its activated channels.
By targeting its audiences better and optimizing campaign delivery, the brand improved the overall performance of its investments while preserving a competitive CPA.
The collaboration also made it possible to identify complementary activation levers, improve the user experience, and strengthen synergies between platforms.
Regular A/B tests generated new insights to refine targeting and open up new growth opportunities.
Higher sales volume
Sales growth through better-structured paid campaigns
Paid budget optimization
Bigger budgets without a rise in CPA
Improved ROAS
A streamlined media mix and gains in overall performance
A stronger multichannel strategy
Consistent activation across channels: Meta, Google, YouTube, CRM
Raphaël Le Corre, CEO of Junto, supported Rekt in steering its digital strategy to face growing competition in the gaming sector. Drawing on his expertise in paid media and campaign structuring, he helped evolve the media mix while maintaining strong profitability.
By optimizing the Meta, Google, and YouTube campaigns and advising the team on UX and CRM, he enabled Rekt to strengthen its brand image and increase performance without degrading CPA. Support built for sustainable, consistent growth.
Want to improve your paid media performance too?
Looking to improve your ROAS and structure a high-performing multichannel strategy? Like Rekt, lean on Junto's expertise to grow your Meta, Google, YouTube, and Display campaigns. With a performance-driven approach, we help you increase your sales while maintaining a competitive CPA.