Smartrental, a major player in B2B IT equipment rental, turned to Junto to build its SEO visibility and structure its content strategy.
With nonexistent SEO traffic and no prior knowledge of organic search, Smartrental entrusted Junto with end-to-end management of its SEO strategy. Through a structured approach combining audit, editorial strategy, and link building, the company transformed its digital presence: 25k visitors per month generated, 426 keywords ranked in the top 3, and 113% revenue growth.
25k
VISITORS PER MONTH GENERATED
426
KEYWORDS RANKED IN THE TOP 3
+113%
INCREASE IN REVENUE
Smartrental is a leader in B2B IT equipment rental. With no in-house SEO expertise and zero organic traffic, the company turned to Junto to build its digital visibility and generate qualified leads. The goal: build a complete SEO strategy to support revenue growth.
Building a complete SEO strategy
Starting from scratch, Junto put in place an end-to-end SEO strategy for Smartrental: SEO and business scoring, a targeted editorial strategy, optimized content writing, and link building. This structured approach generated 25k visitors per month and ranked 426 keywords in the top 3.
Structured SEO to capture intent in the French market
Éducation — SEO — Acquisition organique
The Junto team supported Smartrental, working hand in hand with its teams to structure the SEO strategy and grow organic visibility
Setting up complete SEO and business scoring
Junto began with an in-depth audit of Smartrental's SEO performance and developed a scoring system to identify the most profitable opportunities. This analysis made it possible to prioritize actions by business impact.
Defining a targeted B2B editorial strategy
Drawing on an analysis of customer needs and search queries, Junto designed an editorial strategy specifically tailored to the B2B IT equipment rental market, aimed at reaching the right audiences at the right time.
Optimized content production and strategic link building
The team produced quality content addressing the needs of business customers while developing a link-building strategy to strengthen the site's authority. This combined approach significantly improved rankings.
Ongoing training for in-house teams
Junto put in place an SEO training plan for the Smartrental teams, giving them the skills needed to maintain and build on the results independently.
Reaching their goals
The successful partnership between Smartrental and Junto enabled the brand to build a solid SEO strategy, optimize its organic visibility, and capture user intent in the French market.
Working with Junto, Smartrental managed to build a solid SEO presence from scratch. The structured approach and team training delivered exceptional results: 25k visitors per month, 426 keywords in the top 3, and 113% revenue growth.
Starting from nonexistent SEO traffic, Smartrental managed to position itself as a visible player in its B2B market. The SEO strategy put in place generated qualified leads and contributed directly to the company's revenue growth.
Audit and strategy
SEO scoring set up and editorial strategy defined
Content production
Optimized content writing and link-building development
Rising visibility
426 keywords ranked in the top 3 and traffic generated
Team training
SEO skills transferred to in-house teams
Want to build your SEO visibility too?
Like Smartrental, you can transform your digital presence with a structured SEO strategy. Whether you're starting from scratch or looking to optimize existing performance, Junto supports you in building your organic visibility and generating qualified leads.