Swissquote, an international investment bank, called on Junto's experts to structure its paid media strategy on a global scale and support its expansion
To strengthen its presence in key markets (Europe, LATAM, MENA, Asia), Swissquote entrusted Junto with managing its advertising campaigns across 9 paid social platforms. The goal: accelerate new customer acquisition while adapting to the regulatory constraints specific to each region. Through this collaboration, the bank managed to balance performance, compliance, and international growth.
+17
countries covered across 4 geographic regions
9
paid social platforms activated simultaneously
+4
years of strategic partnership
Swissquote is an international investment bank with a global presence. Given the regulatory complexity of financial products (forex, CFDs, crypto), one of the main challenges was orchestrating digital communication adapted to each region of the world, while respecting the legal and cultural constraints of each platform.
Optimizing communication
To manage its international paid media strategy effectively, Swissquote relied on a tailor-made approach by country, platform, and product. Working with the ad platforms (Meta, TikTok, LinkedIn, and more), Junto structured a multichannel communication plan combining legal precision, creative engineering, and global consistency.
Harmonized performance across all active channels
Finance – Multicanal – Conformité – Acquisition
The Junto team supported Swissquote, working closely with its international teams to orchestrate a high-performing, compliant paid media strategy across every market
Rolling out a multichannel strategy across 9 paid social platforms
Taking into account the specifics of each region (Europe, LATAM, MENA, Asia), Junto orchestrated a tailor-made media plan, activating the most relevant platforms such as Meta, TikTok, LinkedIn, and Reddit. This segmented approach aligned campaigns with local objectives while ensuring global consistency.
Setting up creative and audience-based workflows
To meet the legal and cultural constraints specific to each country, Junto structured multilingual, multi-format creative workflows. In parallel, advanced audience segmentation was put in place to refine targeting by entity and by product.
Strategic guidance on positioning and messaging
Working closely with the ad platforms (Meta, TikTok, and others), Junto advised Swissquote on the wording to adopt, the formats to favor, and the approval mechanisms (whitelisting, geo restrictions, creative pre-checks), guaranteeing campaign compliance without compromising impact.
Reaching their goals
The partnership between Swissquote and Junto built a structured international paid media strategy while ensuring compliance, performance, and brand consistency
Through its partnership with Junto, Swissquote accelerated its development in key markets around the world, simultaneously activating 9 paid social platforms in more than 17 countries. By building differentiated media plans for each region and adapting messages to local constraints, the brand strengthened its visibility and maximized qualified lead generation.
By coordinating all paid social activations with the Google Ads campaigns managed in-house, Swissquote also became more efficient across its conversion journeys. This complementarity increased lead volume, strengthened engagement on platforms like YouTube, and reduced acquisition costs over time.
Qualified lead growth
Increase in inbound prospect volume across the MENA, Europe, and LATAM regions.
Stronger international visibility
Greater visibility through creative campaigns adapted to cultural and legal contexts.
Growing multi-platform engagement
Significant rise in interactions and subscribers on YouTube, LinkedIn, and Meta.
Cost control and regulatory compliance
Reduced CPA and a consistently high level of compliance across all activated platforms.
Want to accelerate your international acquisition too?
Looking to structure your paid media strategy on a global scale? With Junto, get tailor-made support to activate the right channels in each region, guarantee campaign compliance, and maximize your performance. Like Swissquote, grow your presence in key markets while keeping acquisition costs under control.