Unae, a specialist in ethical, eco-friendly nutrition, called on Junto's experts to face growing competition and maintain sustainable growth.
In an ultra-competitive market, the brand wanted to both strengthen loyalty and win new customers.
By structuring a full-funnel strategy across Google Ads and Meta, Junto helped Unae significantly improve its performance while optimizing its ad spend.
+31%
increase in Google Ads ROAS
+23%
increase in Meta Ads ROAS
-28%
decrease in Google Ads CPA
Unae is a committed player in the dietary supplement space, with an approach built on ethics, ecology, and transparency.
One of the major challenges was structuring a high-performing digital strategy to stay competitive and win new customers in an ultra-competitive market.
Strategically structuring the channels
To reach its goals, Unae activated a multi-channel strategy with Junto, built on fine-grained audience segmentation, performance-driven management, and campaigns geared toward both conversion and awareness.
The priority: a full-funnel setup designed to maximize ROAS and gain efficiency across the entire user journey.
Sustained ROAS growth across key platforms
Ecommerce – Multi levier – Full funnel
Junto's team worked hand in hand with Unae to help it reach every one of its business goals
Structuring a full-funnel setup across strategic channels
To address Unae's growth challenges, the Junto team built a full-funnel setup combining awareness, consideration, and conversion. Fine-grained audience segmentation and campaigns designed for each stage of the customer journey maximized the efficiency of the spend.
Optimizing the Google, Meta, and TikTok channels
With advanced command of the platforms (Search, Shopping, Pmax, Demand Gen, Meta UGC, etc.), Junto's experts activated the right formats at the right time. Launching TikTok Ads and activating UGC strengthened the brand's visibility and advertising impact.
Strategic and creative support
Beyond campaign management, Unae received regular strategic support: SEO & data workshops, UX recommendations, input on the creative roadmap, and more. The goal: build sustainable growth despite intensifying competition.
Reaching their goals
The successful partnership between Unae and Junto enabled the brand to optimize its acquisition while improving its ROAS across all active channels.
With a full-funnel approach run by the Junto teams, Unae structured an effective acquisition strategy across Google, Meta, and TikTok. The goal: increase sales and win new customers while maintaining strong advertising profitability.
By activating campaigns tailored to each stage of the purchase journey and strengthening the consistency of its messaging, the brand kept performing despite growing competitive pressure.
Improved ROAS
Overall improvement in advertising profitability across all active campaigns
Revenue growth
Higher sales volume through strategic management of the spend
Optimized acquisition costs
Continuous improvement in campaign performance across every platform
Rolling out a full-funnel strategy
Cold audiences activated and progressively engaged through to conversion
Want to improve your e-commerce performance too?
Looking to optimize your campaigns on Google, Meta, or TikTok? With Junto, get tailor-made strategic support to build a full-funnel strategy, improve your ROAS, and attract new customers in a competitive market. Our partnership could deliver the same exceptional results as with Unae.