Yellowpop, which sells decorative neon signs designed with artists, called on Junto's experts to structure its digital strategy and accelerate its growth.
As part of its expansion, Yellowpop wanted to identify the right levers to hit its business goals. With a complete acquisition strategy, the brand was able to broaden its audience, maximize acquisition volume, and open new advertising channels. The result: revenue multiplied by more than 12 in one year.
+1274%
revenue between 2019 and 2020
+3
platforms activated
🇫🇷
as a new market
Yellowpop offers decorative neon signs designed by artists. To support its growth, the brand turned to Junto to structure its acquisition campaigns and grow its online visibility internationally.
Optimizing the acquisition strategy
Junto restructured Yellowpop's ad accounts for greater efficiency, broadened the audience pool with a volume-focused social media strategy, and rolled out multichannel campaigns. Adding platforms like Snapchat, Pinterest, and Bing Ads activated high-performing new levers.
Croissance accélérée grâce à une stratégie multilevier
Ecommerce — DNVB — Acquisition internationale
The Junto team supported Yellowpop and worked hand in hand with its teams to structure the campaigns and sustain rapid growth
Rolling out a multichannel digital strategy
Junto activated and orchestrated several acquisition channels, including Meta, Pinterest, Snapchat, and Bing Ads, to maximize campaign reach while staying focused on performance and profitability.
Restructuring the ad accounts
The existing accounts were restructured to streamline spend and improve tracking. This allowed Yellowpop to roll out a coherent, data-driven, business-focused strategy.
Broadening the audience pool
With a new social media approach, campaigns reached larger, more qualified audiences, significantly increasing acquisition volume and strengthening remarketing effectiveness.
Building for sustainable scale
The engagement laid the groundwork for lasting growth, consolidating the channels already performing and anticipating the opening of new growth levers in the medium term.
Atteindre ses objectifs
Le partenariat fructueux entre Yellowpop et Junto a permis à la marque d’augmenter considérablement son chiffre d’affaires et d’étendre sa présence sur de nouveaux canaux
By restructuring its acquisition campaigns and integrating new advertising levers, Yellowpop saw its growth accelerate rapidly. In just one year, revenue was multiplied by more than 12.
Broadening the audience pool, refining retargeting, and opening up platforms like Snapchat, Pinterest, and Bing Ads allowed Yellowpop to hit its goals and establish a scalable international strategy.
Revenue growth
+1274% revenue in one year
Market opening
Launch and growth in France
Multi-lever activation
Snapchat, Pinterest, and Bing Ads integrated
A solid base for scale
Acquisition campaigns structured for the long term
Raphaël Le Corre, CEO of Junto, supported Yellowpop in structuring its digital acquisition strategy. Drawing on his growth management expertise, he coordinated the activation of new advertising levers (Pinterest, Snapchat, Bing Ads) and helped define a multichannel action plan. Leaning on data and a performance-driven methodology, he enabled Yellowpop to achieve exceptional growth of +1274% in revenue in one year.
Want to send your e-commerce growth soaring too?
Like Yellowpop, you can structure your digital strategy, activate new advertising levers, and multiply your revenue. With Junto, get tailored support to manage your campaigns, open new channels, and scale quickly internationally.