Creative benchmarking: your market, the trends, and each platform's top performers
Before we produce anything, we look at what's already out there: how your competitors communicate, which creative trends are emerging, and which content gets the best results on your platforms. Three complementary reads, so you never start from a blank page.
Few brands truly know what's happening in their market before they produce
Without a structured read of the market, brands often end up unknowingly recycling the same codes as their competitors, chasing a trend that has nothing to do with their message, or copying a reference that performed elsewhere onto a platform where it simply doesn't work the same way.
The problem isn't a lack of inspiration. It's not knowing precisely what's already saturated, what's actually relevant to you, and what really works on the platforms where you run.
Three reads, one goal: references you can act on
Industry Benchmark
We map how your competitors communicate: their recurring messages, visual codes, and creative angles, sorted by type, marketing angle, and funnel stage. For each competitor, we document their offer, their brand codes, and concrete examples of their ads — so you can see precisely which territory is already saturated in your market and which is still up for grabs.
Benchmark your industry
Trend Benchmark
We continuously track the concepts, formats, and creative mechanics emerging on your priority platforms. Every trend we spot is then tested against your brand on three criteria: its relevance to your positioning and audience, how feasible it is given your production resources, and the business goal it can genuinely serve in your funnel. Only the trends that pass this filter make it to you.
See the trends in your industry
Platform Top-Performers Benchmark
We select the best-performing ads on the platform of your choice (Meta, TikTok, YouTube, LinkedIn) and break down the creative codes behind their results: the hook and how it grabs attention in the first few seconds, the promise it carries, the narrative structure, the tone, and the proof points used to build trust.
See what performs on your platformDon't let market signals, emerging trends, and top-performing content slip under your radar.
What you get with a benchmark
You receive an analysis that separates what's already taken, what's relevant to your brand, and what actually works on your platform — with a ready-to-brief activation idea for every reference we keep. These analyses can be refreshed regularly to keep pace with how fast your market's practices evolve.
Frequently asked questions from our clients
Have questions? You're not alone. To help, we've gathered the questions our clients and prospects ask most often.
How many competitors or pieces of content do you analyze?
We define the scope with you based on your market and your goal — typically a focused, representative panel rather than an exhaustive list, so the analysis stays actionable.
Does the benchmark tell us what to copy from competitors?
No — quite the opposite. The goal is to identify what's already saturated so you can avoid it, and to spot the angles or mechanics still unclaimed that you can be first to own.
Which platforms can a top-performers benchmark cover?
On the platform of your choice — Meta, TikTok, YouTube, LinkedIn, or another — depending on where you focus your creative efforts.
How often are these benchmarks updated?
They can be run as a one-off for a specific campaign, or refreshed regularly as part of our Creative Strategy program, to keep pace with how fast your market's practices evolve.
Can the three benchmarks be combined into a single analysis?
Yes — and we recommend it when you're preparing a new creative wave. Combining what your market is doing, what's emerging as a trend, and what's already performing on your platform gives you the complete picture before you produce.
Does the benchmark work for a product launch, or only for existing campaigns?
It works for both. For a launch, the industry and trend benchmarks help you pick an angle that isn't saturated, while the top-performers benchmark helps you calibrate format and tone from your very first campaign.