A specialist in air conditioning, Airton turned to Junto to boost its visibility and drive purchase intent during summer heat waves.
With a contextual, geotargeted DOOH campaign combining geolocation, a weather trigger, and strategic placements, Airton served its message only when conditions made it most relevant
2,02€
CPM
0,13€
Cost per impression
Founded in Nice in 2003, Airton has become the French leader in ready-to-install air conditioning, thanks to its patented ReadyClim refrigerant line that simplifies installation. To capture demand at the exact moment it appears, the brand partnered with Junto to deploy a contextual, geotargeted programmatic DOOH campaign.
To boost visibility during heat waves, Airton worked with Junto on a three-part strategy: geotargeted delivery in the major metro areas of southern France, weather-triggered activation to reach audiences the moment the need is immediate, and a selection of strategic placements in high-traffic areas.
Unlike traditional out-of-home, this programmatic setup activated campaigns only when weather conditions made the message most relevant.
A DOOH campaign driven by real-time weather data
Climatisation — DOOH Programmatique
Junto's Trading Desk helped Airton turn a heat wave into a sales opportunity, delivering the right message to the right audiences at the exact moment the need for air conditioning becomes immediate.
Defining precise target audiences
Junto defined three priority audiences for the campaign: southern France residents (people living in the major metro areas of the South), comfort-sensitive profiles (consumers affected by extreme heat), and in-market households (homes looking for affordable air conditioning solutions).
Geotargeting high-demand areas
Targeted delivery was set up in the major metro areas of southern France to concentrate the budget on the areas where demand for air conditioning is highest.
A weather trigger to deliver at the right moment
Delivery across the Mediatransports networks (metro, tram, train stations) was activated by a weather trigger, reaching audiences at the most relevant moment, when the need is immediate.
Strategic, high-traffic placements
Digital screens were deployed in high-traffic areas (train stations, major roads, shopping centers) to maximize visibility with a clear message: comfort in the face of extreme heat.
Reaching their goals
The partnership between Airton and Junto enabled the brand to strengthen its visibility and drive purchase intent at the precise moment air-conditioning demand peaks.
Traditional out-of-home shows the same message, in the same place, whatever the conditions. Programmatic DOOH changes that logic: delivery switches on and off automatically based on real-time data, in this case the weather.
For a product as seasonal as air conditioning, that responsiveness is decisive in capturing demand the moment it appears.
This approach made it possible to perfectly contextualize delivery, with an agility and responsiveness impossible to achieve with traditional out-of-home.
Is your business also sensitive to seasonality or sudden demand spikes?
With Junto, you can deploy a custom programmatic DOOH campaign, triggered by the signals that matter most for your market. Like Airton, you can reach your audiences at the exact moment the need becomes immediate.