BMW Motorrad Equipment relied on Junto to grow its online sales and build brand preference among motorcycle enthusiasts, in a premium, technical market.
Through a strategy combining contextual placements on specialized motorcycle media, data-driven targeting of purchase intent, and dynamic retargeting sequenced by intent level, BMW Motorrad Equipment generated a 22.37 ROAS on this e-commerce campaign.
24,65€
CPA
3,71€
CPM
0,43%
CTR
Founded in 1923, BMW Motorrad is one of the storied names in the motorcycle world, carried for decades by its “Make Life a Ride” signature. In an increasingly competitive motorcycle gear market, BMW Motorrad Equipment turned to Junto to turn its passionate community's interest into online sales, without sacrificing the profitability of its ad spend.
Combined targeting to maximize ROAS
To hit its online sales goals, BMW Motorrad Equipment activated a three-part targeting strategy with Junto: contextual placements reaching the most affinitive audiences, data-driven targeting to capture interest and intent signals, and dynamic retargeting to carry high-potential profiles through to purchase.
This approach generated qualified traffic while keeping acquisition costs under control.
Ciblage affinitaire & retargeting dynamique
Automobile — Programmatique — Acquisition & Préférence de marque
Junto's Trading Desk supported BMW Motorrad Equipment in deploying a programmatic setup through DV360.
Defining precise target audiences
Junto defined three priority audiences for the campaign: seasoned riders (enthusiasts, men aged 30 to 60, regular gear buyers), affluent tech-savvy profiles (high purchasing power, drawn to innovation), and cart abandoners (recent site visitors with unfulfilled purchase intent).
Contextual targeting on specialized motorcycle media
A whitelist of specialized motorcycle media (MotoStation, Moto-Net, Motomag, Le Repaire des Motards) was set up to ensure the campaign was delivered and visible in the most affinitive environments and to the most affinitive audiences.
Data-driven targeting of purchase intent
Junto activated motorcycle affinity audiences along with targeting on in-market queries (searches for motorcycle gear, helmets, jackets, BMW accessories) to capture interest and intent signals and generate qualified traffic.
Dynamic retargeting through to purchase
Dynamic re-engagement of site visitors and cart abandoners was set up, with product carousels and messaging sequenced by intent level, to reach high-potential profiles and carry them through to purchase.
Reaching their goals
The partnership between BMW Motorrad Équipement and Junto enabled the brand to boost online sales while keeping acquisition costs under control on a premium e-commerce campaign.
For a technical, premium product like motorcycle gear, display and programmatic offer a key advantage: covering the entire purchase journey within a single setup, managed through DV360.
Contextual placements in affinitive environments guarantee quality visibility from the discovery phase, data-driven targeting captures intent signals the moment they appear, and dynamic retargeting re-engages the most committed profiles through to conversion.
This continuity, unique to programmatic, delivers the right message to the right audience at every stage, without multiplying setups or diluting the budget.
Exceptional ROAS
22.37 achieved on a premium e-commerce campaign
Acquisition costs under control
A €24.65 CPA and a €3.71 CPM despite premium targeting
Optimized purchase journey
Dynamic retargeting sequenced by intent level to support the purchase
Full-funnel setup
A single setup managed through DV360 covering discovery, intent, and conversion
Want to boost your online sales with a DV360 setup too?
With Junto, you can deploy a tailor-made contextual, data-driven, and retargeting strategy. Like BMW Motorrad, you can maximize your conversions while keeping acquisition costs under control.