Expensya, which offers an expense management solution for businesses, called on Junto's experts to structure its international digital strategy and optimize its acquisition campaigns.
To establish itself in complex markets like Germany and reach demanding targets (large accounts in particular), Expensya needed a tailor-made strategy. With Junto's support, the brand activated the right levers, became more efficient on Search and social, and built a high-performing ABM (account-based marketing) approach to generate more leads while lowering cost per acquisition.
-60%
IN CPA across France, Spain, and Germany
+130%
IN LEAD GENERATION
+80%
IN APP INSTALLS
Expensya offers an expense management solution for businesses. As part of its international expansion, the brand turned to Junto to optimize its digital performance in key markets like Germany and better target its strategic audiences.
Optimizing the digital strategy
To hit its acquisition targets, Expensya undertook a full restructuring of its Search ecosystem, deep audience work through an account-based marketing strategy on LinkedIn, and editorial support around content marketing. Facebook campaigns were also adapted to boost app install volume.
Continuous ROAS improvement across key markets
SaaS – International – Multi-leviers
The Junto team supported Expensya, working hand in hand with its teams to help the company reach all of its business goals
Rolling out an acquisition strategy across several key markets
To address its internationalization and lead generation challenges, Expensya worked with Junto to activate targeted digital campaigns in France, Germany, and Spain. The strategy combined Google Ads, LinkedIn Ads, Facebook Ads, and Xing, with particular attention to structuring Search and targeting large accounts.
Advising on content strategy and B2B channels
To boost its visibility and better reach decision-makers, Expensya received support on its content strategy. Junto also advised the team on which levers to activate to grow awareness and performance, adapting messages to each market and audience type.
Implementing a dedicated account-based marketing strategy
To make campaigns more effective, Junto deployed an ABM strategy on LinkedIn, precisely targeting high-potential companies. In parallel, optimizing app install campaigns on Facebook significantly increased download volume.
Reaching their goals
The successful partnership between Expensya and Junto enabled the brand to optimize its digital strategy and improve campaign performance across several markets.
Through its partnership with Junto, Expensya grew its online presence in key markets including France, Germany, and Spain. By optimizing its acquisition campaigns and reorganizing its marketing levers, the brand reached qualified B2B audiences while keeping cost per acquisition under control. Junto's expertise helped better structure digital campaigns across search engines and social networks.
By deploying a strategy centered on performance and account-based marketing, Expensya increased its volume of qualified leads and app downloads. In parallel, content strategy support strengthened its visibility with decision-makers. Together, these efforts drove a marked improvement in overall marketing results.
More leads
Significant growth in lead volume across the targeted markets
Better visibility
Stronger presence on the key channels: Google, LinkedIn, Facebook
More installs
Growth in the number of app downloads
Lower CPA
Reduced cost per acquisition in France, Spain, and Germany
Raphaël Le Corre, CEO of Junto, closely supported Expensya's strategic growth. Drawing on his expertise in digital acquisition and his performance-first vision, he structured Expensya's international strategy with profitability and efficiency at the heart of every program.
Using levers like Google, LinkedIn, Xing, and Facebook, he helped optimize media investments, sharpen the content strategy, and strengthen qualified lead generation in complex markets. This collaboration allowed Expensya to keep growing while lowering its acquisition costs.
Want to generate more qualified leads too?
Looking to generate more leads? With Junto, we can rethink your digital acquisition strategy on an international scale. Through fine-tuned campaign optimization on Google, Facebook, LinkedIn, and Xing, and a combined content & performance strategy, our collaboration could deliver the same outstanding results we achieved with Expensya.