La Thé Box, which delivers subscription tea boxes to your door, called on Junto's experts to diversify its digital acquisition, improve profitability, and perform during key moments like Christmas and Black Friday.
In an ultra-competitive market, Junto supported La Thé Box with a full-funnel strategy: diversifying its offers (one-off boxes, gift subscriptions), developing new channels like Pinterest, and creative recommendations to tailor the message to each platform. The result: consolidated performance, continuously rising sales, and optimized preparation for seasonal peaks.
€500K
Invested on Google & Meta
+30%
In investment vs. the previous year
4
ROAS achieved
La Thé Box offers a monthly subscription delivering a selection of teas to your home. Facing strong seasonality and a competitive market, the brand called on Junto to diversify its marketing approach, improve profitability, and hit its sales targets.
Optimizing communication
To meet its growth challenges, Junto supported La Thé Box in building a full-funnel strategy. Diversified offers (one-off boxes, gift subscriptions), new channels (Pinterest Ads), creative recommendations, and continuous activation during key sales moments delivered a ROAS of 4.
Massive ROAS growth across every channel
Ecommerce – Abonnement – ROAS
The Junto team worked closely with La Thé Box's teams to help them hit all of their business goals
Deploying a full-funnel strategy on all the right channels
By identifying the right channels (Google, Facebook, Pinterest) and diversifying the offers (one-off boxes, gift subscriptions), Junto activated a complete strategy to grow sales volume and reach new audiences.
Building a creative strategy for key sales moments
To strengthen performance during key periods like Christmas and Black Friday, the Junto team delivered creative recommendations to adapt visuals to each platform and drive more engagement.
Strategic advice on diversification and the media mix
Junto supported La Thé Box in broadening its acquisition channels and structuring its campaigns to improve ROAS and sustainably widen its audience pool.
Reaching their goals
The successful partnership between La Thé Box and Junto enabled the brand to consolidate its sales and optimize its marketing performance during key sales periods.
Through its partnership with Junto, La Thé Box strengthened its marketing effectiveness throughout the year, especially during key moments like Christmas and Black Friday. By adapting its offer and testing new subscription formats, the brand energized its sales while expanding its audience.
By adopting a full-funnel strategy on its key channels, the company improved campaign performance and maximized its return on investment. The work on creatives, product positioning, and social platforms drove up conversion volume within a controlled budget.
More conversions
Sales growth during the year's key moments
A wider audience
Reaching new targets thanks to a diversified offer
Costs under control
ROAS optimized despite higher investment
New channels
Effective activation of Pinterest and consolidation of Google & Meta
Raphaël Le Corre, CEO of Junto, supported La Thé Box in optimizing its digital strategy. In a competitive market with strong seasonal swings, the goal was to stabilize performance throughout the year and make the most of key sales moments.
By structuring a full-funnel approach and activating new channels like Pinterest, we strengthened performance while improving ROAS. Thanks to a smooth collaboration and regular tactical trade-offs, La Thé Box was able to expand its audience and sustain its growth.
Want to grow your subscription sales too?
Looking to grow your subscription sales? With Junto, we help you build a high-performing digital strategy tuned to your key sales moments. From optimizing Facebook & Google campaigns to activating new channels like Pinterest, our support can help you hit your growth targets, like La Thé Box.