Leocare, in the middle of a hypergrowth phase, brought in Junto to structure and grow its digital acquisition strategy across all paid social and app channels
To support its ambition of rapid growth, Leocare needed a multi-channel acquisition strategy capable of generating a high volume of policies while keeping costs under control. By optimizing its marketing channels, structuring its ad accounts, and rethinking its creative approach, the brand significantly increased its business performance.
x2
Revenue generated
7
paid social / app channels
5
people dedicated to the project
Leocare, a 100% mobile neo-insurer, was in a hypergrowth phase with one central challenge: accelerate new policy signups while building precise performance management. With few channels activated and a paid social / app mix to optimize, the brand needed comprehensive strategic support.
Optimizing the acquisition strategy
To support its hypergrowth phase, Leocare needed to roll out a multi-channel acquisition strategy that maximized policy signups while keeping a close eye on performance.
The priority: structure the data and tracking foundations, activate the right paid social / app channels with the right assets, and align business goals with a robust test-and-learn strategy.
Croissance pilotée sur 7 canaux d’acquisition
LeadGen - Assurance - Revenu
The Junto team worked hand in hand with Leocare's teams to structure and accelerate acquisition growth
A complete overhaul of the paid social / app strategy
After an audit, Junto challenged every acquisition channel to activate the most relevant ones. The result: 7 channels deployed (Meta, TikTok, Snap, ASA, YouTube, Native, mobile ad networks), run by a dedicated task force with an iterative A/B testing and CRO approach.
Optimizing tracking and data
The tracking and measurement stack was rebuilt from the ground up, with a suitable MMP put in place. This overhaul made the data reliable, allowed performance to be read correctly by channel, and identified the best user touchpoints.
Structuring the media mix and messaging
In-depth work was done to balance paid social / app investments, tailor messages to each audience, and define the highest-performing user journeys. The goal: maximize conversion while keeping costs under control.
Reaching their goals
The strategic partnership between Leocare and Junto optimized the marketing mix, improved data reliability, and activated new growth levers
Through its partnership with Junto, Leocare was able to structure and accelerate its digital acquisition strategy. Starting from the data and the business challenges, Junto activated the right paid social and app channels to meet demanding growth targets. This tailor-made approach allowed Leocare to significantly increase its subscription volume while improving profitability.
By cleaning up the tracking stack, testing new advertising channels, and managing performance closely, the company identified the most profitable channels and accelerated policy acquisition. Continuous data analysis and a CRO approach also optimized user journeys and reduced drop-off rates.
More signups
Higher signup volume on priority channels
Better profitability
Improved overall ROAS and cost per acquisition under control
New channels activated
New channels rolled out (Snap, TikTok, ASA...) to reach a broader audience
Lower drop-off rate
App and web user journeys optimized to reduce friction
Raphaël supported Leocare through a hypergrowth phase, structuring a performance-driven acquisition strategy across paid social and app channels. With a complete overhaul of tracking, media strategy, and account structure, he made it possible to activate the right channels at the right time.
Working closely with Leocare's teams, he put in place a creative strategy and a rigorous A/B testing plan that optimized results while strengthening performance management.
Want to structure your digital acquisition too?
Ready to take your marketing strategy to the next level? With Junto, you get end-to-end support: account structuring, activating the right channels, performance management, and improving your marketing mix. Like Leocare, hit your business goals with tangible results across the entire acquisition funnel.