Les Sybelles, a major ski area in the Alps, called on Junto's experts to build awareness and maximize attendance during the high season.
In a highly seasonal business, the resort needed to concentrate its marketing efforts on the key November-to-March window. The goal: raise the ski area's profile with its core audience of families and young people, and fill the slopes as the holidays approached. Thanks to a multichannel digital strategy, Les Sybelles recorded a sharp rise in web traffic and record attendance at the peak of the season.
x4
link clicks
+150%
traffic in high season
98%
occupancy rate at its peak
Les Sybelles, the sixth-largest connected ski area in Europe, brought in Junto to run an effective awareness strategy during the high season. The goal: raise the resort's profile with young people and families, and fill the slopes at peak times.
Multichannel strategy & omnichannel support
To capture the attention of its priority audiences, Junto activated several platforms (Meta, Google, TikTok, DV360), running segmented, creative campaigns. This support extended to Les Sybelles' entire marketing strategy, including event activations and media plan coordination.
Massive ROAS growth across every channel
Tourisme – Multilevier – Notoriété & Performance
The Junto team supported Les Sybelles and worked hand in hand with its teams to help it reach all of its business goals
Rolling out a multichannel media strategy
To meet the awareness goal, Junto activated a multichannel paid media strategy across Meta, Google, TikTok, and DV360. The aim: capture the attention of young people and families on their favorite channels, at the right time, with the right messages.
End-to-end marketing and communications support
Beyond media campaigns, Junto supported the Les Sybelles marketing team across their entire annual strategy: planning key moments, omnichannel thinking, and local and event-based communications.
Creative guidance tailored to each audience
To maximize campaign impact, Junto helped Les Sybelles produce content specific to each audience: visuals, messages, formats. The result: coherent, high-performing, context-aware communication.
Reaching their goals
The successful partnership between Les Sybelles and Junto filled the slopes during peak season while laying the foundations of a lasting online sales strategy.
Through the collaboration with Junto, Les Sybelles maximized its visibility during the high season, the key period for its business. Relying on a multichannel media strategy (Meta, Google, TikTok, DV360) and creative content tailored to each audience (young people and families), the resort recorded a sharp rise in attendance and in digital traffic to its site.
The support was built around an omnichannel vision, combining media campaigns, event activations, and marketing synergies. This holistic approach turned an awareness goal into concrete results, and kicked off a new phase focused on business performance.
Traffic increase
Strong growth in site traffic during the high season
Peak attendance
98% occupancy at the peak of the winter season
More clicks
4x more clicks to the site versus the previous season
Awareness boosted
A measurable positive impact on brand image and recall
Want to fill your resort in high season too?
Ready to send your resort's attendance soaring? With Junto, you can activate the right media levers to reach your audiences at the right time. From awareness strategy to digital performance, our tailored support can help you achieve results as strong as Les Sybelles': record attendance and online traffic multiplied by 4.