OpenClassrooms set out to accelerate its growth in the B2B segment and to strengthen its presence on LinkedIn in order to reach the professional audiences most relevant to its business.
In the B2B space, OpenClassrooms faced real challenges in generating qualified leads, starting with identifying the right decision-makers. The lack of in-house B2B expertise on LinkedIn also made it harder to roll out an ABM strategy. It became essential for OpenClassrooms to work hand in hand with the Junto teams to define the ICPs and personas of the target companies.
OpenClassrooms faced a clear challenge: to overcome the obstacles of the B2B market, building a multi-funnel ABM marketing plan on LinkedIn had become essential.
÷5
CPL
+45%
engagement rate
+97%
lead volume
OpenClassrooms, a leading online education platform, turned to Junto to build an Account-Based Marketing (ABM) strategy designed to scale its B2B lead generation. The challenge was to precisely target the companies most likely to benefit from its training solutions, while personalizing the outreach approach. With Junto's expertise, OpenClassrooms was able to increase not only the volume of its leads but also their quality, maximizing the chances of conversion.
Building an innovative ABM strategy with OpenClassrooms
Junto partnered with OpenClassrooms to roll out an Account-Based Marketing (ABM) strategy. Deployed specifically on LinkedIn to effectively target the B2B segment, it dramatically improved lead generation. Through close collaboration on creative briefs, the teams produced impactful, highly relevant assets.
A spectacular lift on the LinkedIn channel powered by Junto's expertise
LeadGen – ABM – LinkedIn Ads
Junto powered OpenClassrooms' B2B performance through key solutions: a LinkedIn-specific ABM strategy, a full-funnel marketing approach, and guidance on messaging and content creation.
Deploying a LinkedIn strategy built specifically for the B2B segment
Junto implemented a targeted ABM strategy on LinkedIn for OpenClassrooms to boost its B2B lead generation. Purpose-built for the B2B market, this approach sharpened targeting precision and improved prospect quality.
Building a marketing strategy covering the entire sales funnel with tailored formats
Junto developed an end-to-end marketing strategy for OpenClassrooms, covering the full sales funnel with tailored formats. This integrated approach made it possible to attract, engage, and convert B2B leads more effectively.
Advising on messaging angles, marketing arguments, and which content to sponsor
Junto guided OpenClassrooms on messaging angles, marketing arguments, and the choice of content to sponsor, sharpening its approach to effectively engage its B2B audience.
Collaborating on creative briefs to design impactful, relevant assets
Junto worked closely with OpenClassrooms on creative briefs designed to produce assets that were both impactful and relevant, maximizing engagement among its B2B prospects.
Reach and convert
Reach and convert high-quality B2B leads within the core target while sharply reducing cost per lead.
The collaboration between OpenClassrooms and Junto delivered remarkable results, effectively reaching and converting high-quality B2B leads within the exact target audience.
As a result, OpenClassrooms saw a significant reduction in its cost per lead (CPL), making its prospecting efforts far more profitable.
Lead quality also improved, with a notable increase in relevant contacts within CAC 40 companies and large corporations.
Our ABM strategy enabled OpenClassrooms to reach its core target: top management. Thanks to our expertise and the relevance of our actions, we successfully converted this highly qualified segment.
Engagement on LinkedIn ads also rose sharply, proof of the effectiveness of our approach and the relevance of the content we helped create and sponsor.
The significant drop in CPL was a direct result of this increased engagement and the higher quality of the leads generated.
More leads
Improved lead quality
Lead conversion
Converting leads within the core target: top management
Growing engagement
Growing engagement on LinkedIn ads
Significant CPL drop
A significant drop in CPL recorded
Want to grow your volume of qualified leads with an effective ABM strategy?
Junto and its team of experts are ready to support you.
Contact us today to explore how we can boost your B2B lead generation.