Pennylane, which aims to become the #1 accounting software in France, brought in the Junto teams to structure its growth through paid search and explore new marketing levers.
To support its rapid growth and effectively address its different target audiences, Pennylane needed a solid, agile, multichannel digital acquisition strategy. Through restructured accounts, a sharp business reading of the data, and close coordination between SEO and paid search, Junto helped the brand reach a new level of performance.
-15%
Lower CPA
x1,5
Paid search growth
+2
New levers activated in
the marketing mix
Pennylane offers next-generation accounting software designed for startups and SMBs.
One of the challenges was to keep up strong growth while diversifying acquisition channels. It was also about structuring the paid search and SEO approach to better address the brand's different audiences.
Optimizing communication
To reach its goals, Pennylane needed to activate new digital levers while optimizing its existing structure.
With a robust data-driven approach, Junto restructured the paid search accounts, developed high-performing campaigns on Google, Meta, and LinkedIn, and created synergies with SEO efforts to maximize performance.
Croissance SEA et nouveaux leviers
SaaS – B2B – Data & Search – Multilevier
The Junto team supported Pennylane and worked hand in hand with its teams to help it reach all of its business goals
Rolling out a multichannel strategy aligned with business goals
Building on a robust data-driven approach, Junto restructured the accounts and activated effective campaigns on Google, Microsoft, Meta, and LinkedIn. This approach surfaced new sources of growth and optimized the management of ad investments.
Creating SEO/paid search synergies
Close collaboration between the expert teams made it possible to sync SEO content production with the best-performing paid search campaigns. This generated measurable results in qualified traffic and new customer acquisition.
360° support including creative strategy
To boost the effectiveness of paid social campaigns, Junto supported Pennylane in creating high-performing visuals: animated formats, videos, UGC content, and static assets designed for each channel.
Reaching their goals
The successful partnership between Pennylane and Junto enabled the brand to accelerate its growth while diversifying its acquisition channels
Through its partnership with Junto, Pennylane structured its advertising efforts around a data-driven approach. By activating the right channels at the right time (Google, Meta, LinkedIn, Microsoft), the brand aligned its investments with its business goals. This strategic coherence improved overall performance and powered up both established and emerging levers.
Activating paid search, paid social, and SEO levers in combination fostered sustainable, measurable growth. Tapping new ad formats and integrating SEO insights into the media strategy enriched audience coverage and strengthened Pennylane's visibility with its priority targets.
Paid search growth
Continuous performance gains on Google Ads
Channel diversification
Meta, LinkedIn, and Microsoft added to the media mix
SEO/paid search synergy
Joint optimization of high-potential content and pages
Stronger data foundations
An analytics stack structured for business steering
Raphaël steered Pennylane's digital growth by structuring a multichannel acquisition strategy. Drawing on his B2B expertise and performance-driven vision, he activated the right channels — paid search, SEO, and social ads — to meet the business goals.
By aligning data, content, and advertising levers, he enabled Pennylane to identify new growth drivers and maintain a high level of performance.
Want to structure your acquisition strategy too?
Ready to structure your acquisition strategy and activate new growth drivers?
With Junto, we can align data, SEO, paid search, and content to transform your marketing investments. Thanks to our full-funnel approach, working together could deliver the same results as Pennylane.