PwC launched a campaign to promote its new visual identity and boost its brand awareness, with the goal of elevating its brand image in a premium environment.
Through a strategy combining audio activation on Spotify, video activation on premium inventory, and complementary channels, PwC achieved a 98.9% VTR (View-Through Rate).
0,89%
CTR
8,89€
CPM
4,33€
CPC
In April 2025, PwC unveiled a new global brand identity, carried by the "So You Can" campaign and a new logo featuring an orange symbol called the "momentum mark." To anchor this new identity in France with its most strategic audiences, PwC turned to Junto to deploy a multi-channel audio and video activation in a premium environment.
An audio and video activation to anchor a new identity
To showcase its new brand identity, PwC activated a two-pronged strategy with Junto: audio spots served on Spotify in an immersive, contextual environment, and video spots served on premium inventory.
Combining the two formats multiplied touchpoints and durably anchored the new PwC identity with its target audiences.
Brand awareness built on complementary formats
Conseil & Audit — Audio & Vidéo Premium — Notoriété de marque
Junto's Trading Desk helped PwC turn the launch of its new brand identity into a measurable awareness program, identifying the most strategic audiences and reaching them in premium contexts built for memorability.
Defining precise target audiences
Junto defined three priority audiences for the campaign: decision-makers and executives (top management in companies), the business community (professionals attuned to transformation challenges), and innovation profiles (a tech and innovation audience open to new codes).
Audio activation on Spotify
Audio spots were served on Spotify in an immersive, contextual environment to capture attention during moments of active listening and reinforce recall of the new PwC identity.
Video activation on premium inventory
Video spots were served on premium inventory to maximize the visual impact of the new PwC identity with the target audiences.
Reaching their goals
The partnership between PwC and Junto enabled the brand to showcase its new visual identity and strengthen its awareness in a premium space.
In the video advertising market, a 15% VTR is generally considered a good completion level. With a 98.9% VTR, PwC's campaign sits far above these benchmarks, driven by contextualized audio and video formats served in premium environments rather than on generic inventory.
This approach multiplied touchpoints and durably anchored the new PwC identity.
Want to activate digital audio too?
With Junto, you can deploy a tailored audio and video activation to durably anchor your image. Like PwC, you can maximize brand recall with your most strategic audiences.