Qonto, a fast-growing European fintech, brought in Junto to conduct a 360° audit of its digital acquisition strategy across all of its markets.
Amid rapid international expansion, Qonto wanted a detailed assessment of its marketing levers — paid search, paid social, App, Native, Affiliation — to identify pockets of performance, align the teams, and structure effective management across several countries. The goal: strengthen consistency across channels, geographies, and internal teams.
360° audit
A complete analysis of acquisition channels
+8
levers analyzed
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Multi-country strategy
Qonto, a financial management platform for professionals, turned to Junto to structure a coherent media strategy at the European level. Through a comprehensive acquisition audit, the teams were able to refine budget trade-offs, rethink their internal organization, and identify new performance opportunities.
Optimizing the acquisition strategy
To evaluate and optimize its media strategy, Qonto commissioned Junto for two 360° audits covering all of its paid levers. The goal: a clear, multi-level view (channels, budget, organization) aligned with the scale-up's growth challenges.
Augmentation massive de l’efficacité des leviers d’acquisition
B2B SaaS – Acquisition – Multi-leviers
The Junto team supported Qonto and worked closely with its teams to identify concrete areas for improvement at every level
Conducting 360° strategic audits
Several Junto experts carried out detailed audits across every activated channel (paid search, paid social, App, Native, and more) to assess operational effectiveness, budget allocation, and the coherence of the marketing mix.
Multi-level analysis: operations, mix, business plan
The audits cross-referenced three levels of analysis: campaigns & best practices, allocation strategy across levers and countries, and business projections. A complete panorama to inform medium-term trade-offs.
Organizational recommendations & governance
Part of the audit focused on internal structure: rituals, multi-country management, agency roles, coordination with other departments — to better steer a complex strategy at the European scale.
Reaching their goals
The strategic partnership between Qonto and Junto identified high-potential optimization opportunities across all acquisition channels
Thanks to the audits conducted by the Junto teams, Qonto gained a clear view of how its marketing programs were performing across all of its markets. This analysis led to rethinking certain budget weightings, identifying cross-channel synergies, and optimizing the overall management of its acquisition strategy.
With a multi-level approach — operational, strategic, and business — the company came away with a concrete roadmap, actionable in the short and medium term. A second audit measured the impact of the recommendations and prioritized the next high-ROI workstreams.
Strategic clarity
A complete map of channels, budgets, and performance for a 360° view
Cross-team alignment
Better coordination between agencies, internal teams, and other departments
Efficiency gains
Concrete recommendations to simplify, prioritize, and increase impact
Multi-country management
A strategy better adapted to local specifics
Raphaël supported the Qonto teams through a complete analysis of their acquisition strategy across two 360° audits. Drawing on his multichannel expertise and cross-functional view of marketing ecosystems, he mobilized the right experts to deliver actionable recommendations suited to Qonto's operational and business challenges.
By structuring a multi-level reading (channels, mix, organization), he helped Qonto gain strategic clarity and operational efficiency, and aligned all stakeholders around a shared vision of performance.
Want to structure your acquisition strategy too?
Looking to take a step back and see your strategy clearly? With Junto, you can get a 360° audit of your acquisition channels. From operational analysis to multi-country strategic thinking, our personalized approach gives you a clear diagnosis and concrete recommendations, just like Qonto.