Vestiaire Collective, the leading platform for secondhand fashion, brought in Junto to structure and manage its Google Ads campaigns across multiple markets, with the goal of stronger performance on Search, Shopping, and Video.
To meet the challenges of international, multi-channel management, Vestiaire Collective entrusted Junto with running its Google Ads campaigns. The goal: harmonize performance across several geographic zones, sharpen the Search & Shopping strategy, and strengthen oversight with clear reporting. With a dedicated team and a strong relationship with Google, the activation delivered a lower CPA and measurable progress in priority zones.
–15 %
in CPA
x3
in media investment in key zones
Paid search
1 dedicated expert team
Vestiaire Collective, the leading platform for secondhand fashion, brought in Junto to strengthen the performance of its Google Ads campaigns in several strategic zones.
The main challenge: develop a tailor-made, country-by-country approach to improve visibility, qualified traffic, and media profitability.
Optimizing communication
To reach these goals, Junto deployed a dedicated team of paid search experts. A post-audit action plan established a clear roadmap with priorities by geography.
Close collaboration with Google's teams made it easier to activate new levers, improve performance, and structure a Search, Shopping, Display, and Video strategy.
Notable performance gains across strategic regions
Ecommerce – Paid media – International
The Junto team worked hand in hand with Vestiaire Collective's teams to help them reach all of their business goals
Deploying a dedicated paid search duo
To address performance challenges zone by zone, a dedicated two-person team was put in place, with deep paid search expertise across Search, Shopping, Display, Remarketing, and Video accounts.
A structured post-audit action plan
Following a complete audit of the Google Ads accounts, a clear action plan was rolled out, with precise objectives by country and a prioritization framework.
Advanced reporting & country-by-country management
The engagement included country-by-country management, with detailed reporting that allowed actions to be adjusted to local challenges and the specific opportunities of each market.
Reaching their goals
The successful partnership between Vestiaire Collective and Junto enabled the brand to structure its Google Ads management and improve campaign performance across several strategic regions.
With a dedicated expert team and close ties with Google, Junto supported Vestiaire Collective in optimizing its Search, Shopping, Remarketing, Display, and Video campaigns. A clear roadmap and precise tracking made it possible to manage each geography effectively with a performance mindset.
Deep work on the accounts drove rising performance across several markets, while challenging established practices. This rigorous approach generated tangible results on CPA and the overall effectiveness of marketing actions.
A clear roadmap & dedicated team
Structured management and constant involvement from the Junto team in every market
Rising performance in key zones
Significant improvement in results across Search, Shopping, and Display
Continuous campaign optimization
Regular data analysis and tactical adjustments for each geography
Strategic reassessment
An in-depth audit and overhaul of Google Ads actions to maximize returns
Raphaël supported Vestiaire Collective's digital ramp-up by structuring a performance-driven paid search strategy. With a granular, international approach, he orchestrated precise management of Google Ads campaigns across several geographic zones.
By coordinating teams across the different markets, challenging existing practices, and aligning expertise with business goals, he helped Vestiaire Collective improve its returns while strengthening its international presence.
Want to improve your Google Ads performance too?
With Junto, Vestiaire Collective structured effective paid search management across several geographic zones. Whether you want to improve your ROI, clarify your roadmap, or make the most of your key markets, our support can deliver the same tangible results Vestiaire Collective achieved.