Social Listening: turn customer reviews into creative angles
We analyze everything said publicly about your brand — reviews, comments, post-purchase feedback — to understand what drives purchases and what holds them back. That research translates directly into creative angles ready to activate.
Your best selling points are already coming out of your customers' mouths
Brands keep hunting for new creative angles when the strongest ones already exist — scattered across Trustpilot reviews, Google comments, and post-purchase feedback. That raw language, unfiltered by marketing, is exactly what resonates most with an audience. The problem isn't that it's missing — it's that it stays buried across dozens of sources no one ever cross-references.
Our analysis framework:
every signal is assessed against 5 key criteria
Pain points
The frustrations, doubts, and objections your customers and prospects express — the things that stall a purchase decision or explain why they walk away.
Motivators
The needs, desires, and buying triggers that come up most often in reviews — the ones that actually push someone to take action.
Audience language
The exact words, phrases, and expressions your audience uses to describe their need or your product — rather than the vocabulary your marketing team chose.
Expected proof
The concrete elements — numbers, results, guarantees, testimonials — a creative needs to show to overcome the identified doubt and reassure your audience.
Creative opportunities
The direct translation of each signal into something actionable — the angle, promise, or format it suggests for your next ad.
Don't let your best selling points sit in reviews your creative team never reads.
What you get from social listening
We centralize reviews from social platforms (META/TikTok/Reddit), dedicated review sites (Trustpilot, Google, Avis Vérifiés), and the comments on your own site.
You then receive a priority-ranked map of your customer signals — and for each insight we keep, the creative angle that flows directly from it: the promise to make, the proof to show, the tone to strike.
Nothing stays stuck at the raw-research stage.
Frequently asked questions from our clients
Have questions? You're not alone. To help, we've gathered the questions our clients and prospects ask most often.
Which sources do you analyze for social listening?
We compile the public reviews and feedback available online about your brand — customer reviews, comments, post-purchase feedback — drawing on the sources most relevant to your business.
Does social listening work even with few customer reviews?
The volume of available signals shapes how rich the analysis is, but even a limited number of reviews often contains actionable insights — especially about purchase barriers.
Is social listening a one-off exercise or an ongoing process?
It can run as a one-off to fuel a specific campaign, or continuously as part of a creative strategy engagement, to track how perception of your brand evolves over time.
How do you tell an actionable insight from an isolated comment?
We weight every signal by how often it appears and how strongly it's expressed, keeping only the motivators and blockers that are genuinely representative of your audience.
Can social listening also analyze how our competitors are perceived?
Yes — the same method can be applied to public reviews of your competitors, revealing frustrations the market hasn't addressed and turning them into a differentiation angle for your brand.