Energy, Utilities & Greentech Agency
Capture high-intent demand at an acquisition cost you control.
In energy and greentech, every lead comes at a price: steep CPCs in paid search, comparison sites intercepting intent, sign-up funnels under scrutiny. Junto plugs your paid media, transactional SEO/GEO, and CRM into data.junto.fr, our proprietary platform that measures true incrementality, models your mix (MMM), runs geo-tests, and tracks value by cohort. You stop optimizing for clicks and start steering on signed contracts. The result: qualified leads at a controlled CPL, benchmarked continuously against 350+ brands in our Benchmark.
400+ marketing teams work with Junto every day
Junto has built a unique method for structuring and running your account flawlessly.
Our method
Our method for turning costly-to-capture energy and greentech demand into a profitable, measured pipeline of sign-ups.
1. Map demand and transactional intent
We start with the queries that make you money: solar panel quotes, switching providers, kWh prices, EV charging stations, energy renovation. We segment cold vs. warm, pinpoint where comparison sites are intercepting your intent, and set a CPL target per segment. data.junto.fr gives us your sector's cost and conversion benchmarks from day one, drawn from 350+ brands.
2. Tame high-CPC paid search
Energy is among the most expensive auctions in Search. We structure campaigns by intent, cut waste on unqualified generic terms, and strengthen landing pages and lead scoring. The goal isn't the cheapest click, it's the cheapest signable lead. For a comparable player, we cut paid search spend by 20% while growing SEO traffic 4x (Empruntis).
3. Build transactional SEO/GEO and the comparison layer
We capture demand where it takes shape: transactional pages, comparison content, calculators, and local presence (GEO) for installation work. This is the lever that reduces your dependence on paid. For an energy contract comparison site, this approach delivered +484% SEO traffic and +121K monthly SEO visitors gained (JeChange).
4. Data-driven CRO and sign-up funnel
An abandoned quote or connection request is media budget down the drain. We instrument the funnel, test forms, trust signals, and qualification steps, and tie every conversion back to real customer value. We aim for CPL cut in half and volume up, as on high-intent acquisition where we halved CPL and grew leads +160% (Amelis).
5. Measure incrementality, not the last click
Last-click attribution over-credits brand search and comparison sites. data.junto.fr runs geo-tests and Marketing Mix Modeling to isolate what each media euro actually adds in sign-ups. You reallocate to the levers that are truly incremental, and you stop paying for demand you would have captured for free.
6. Manage customer value and compliance for the long run
An energy sign-up pays back over months. We track LTV by cohort (channel, offer, geography) to steer acquisition on margin, not raw CPL. Consented tracking, telemarketing rules, and compliance are wired in from day one, so you can scale without regulatory risk.
At Junto, we build profitable acquisition engines for energy and greentech.
Certified partners of the most powerful e-commerce platforms
Meta, Google, Amazon, Shopify, Prestashop, WooCommerce, and more. We're certified by the players shaping online commerce. Why does it matter? Because these partnerships give us access to exclusive insights, advanced tools, and growth strategies tested at scale. In short: we don't guess, we optimize.
A multidisciplinary team of experts
Our hand-picked team members come from the most advanced schools and companies in their fields. They work hand in hand to deliver concrete answers and results, day in, day out.
Move from gut-feel decisions to acquisition driven by data and performance
Discover our JeChange case study
+484%de trafic SEO
JeChange est un comparateur de contrats reconnu dans les secteurs de l’énergie, de la finance et des services. Pour réduire sa dépendance au SEA et renforcer son acquisition SEO, la marque a fait appel à Junto afin de structurer une stratégie sur-mesure orientée performance.
Discover our L'École Française case study
+44%de leads générés
L’École Française propose des formations à distance, accessibles à tous ceux souhaitant se reconvertir ou monter en compétences. Face à une forte concurrence, elle a fait appel à Junto pour diversifier ses canaux d’acquisition et améliorer la visibilité de son offre de formation en ligne.
Discover our École Polytechnique case study
-25%réduction du CPL entre 2 campagnes
L’École Polytechnique a fait appel à Junto pour structurer ses campagnes LinkedIn Ads dans le cadre de ses programmes d’incubation X-UP. Objectif : générer des leads ultra qualifiés dans l’écosystème deeptech, tout en maîtrisant les coûts d’acquisition et en construisant une méthodologie réplicable.
Discover our EDHEC case study
÷7du CPA
EDHEC a fait appel à Junto pour relancer efficacement sa génération de leads sans budget supplémentaire. Grâce à l’activation du Sponsored Messaging sur LinkedIn et un accompagnement créatif sur-mesure, l’école a dépassé ses objectifs de MQL et réduit drastiquement ses coûts d’acquisition.
Discover our Air Liquide case study
+15%taux de réactivation cible
Air Liquide cherchait à réengager ses contacts B2B dormants, issus d’actions passées, via une stratégie multicanale fine et conforme au RGPD. Junto a conçu un dispositif segmenté et validé par les équipes internes pour réactiver efficacement ces leads inactifs et générer de nouvelles opportunités commerciales.
Frequently asked questions about growth marketing in energy, utilities, and greentech.
How do you keep the energy sector's sky-high paid search CPCs under control?
We don't fight over CPC; we fight over cost per signable lead. That means campaigns structured by intent, unqualified generic terms excluded, optimized landing pages, and lead scoring connected to your CRM. Above all, it means rebalancing toward transactional SEO/GEO to reduce dependence on paid: for a comparable player, we cut paid search spend by 20% while growing SEO traffic 4x (Empruntis).
Comparison sites capture a large share of our demand. How should we position ourselves?
Two fronts. First, own the transactional query yourself, through aggressive SEO/GEO and comparison content you control: that's what drove +484% SEO traffic for an energy contract comparison site (JeChange). Second, measure the true incrementality of your presence on paid comparison sites with data.junto.fr, so you only pay for what actually adds sign-ups.
How do you generate qualified leads, not just volume?
We set a CPL target per intent segment and tie every lead to its real value, not just a completed form. The goal is to lower cost AND grow qualified volume at the same time. On high-intent acquisition, we cut CPL in half while generating +160% more leads (Amelis).
How does data.junto.fr change the game for an energy business?
It's our proprietary platform. It aggregates all your channels (paid search, SEO, Meta, programmatic) and your CRM, measures incrementality through geo-tests, models your mix with MMM, tracks LTV by cohort, and benchmarks you continuously against 350+ brands. You allocate budget on incremental sign-ups, not on last-click-attributed clicks.
How do you handle compliance and telemarketing rules in a regulated sector?
Consented tracking, telemarketing rules, and regulatory constraints are built into the acquisition engine from day one, not bolted on afterward. You scale lead volume without exposing the brand, with measurement that stays reliable even under strict consent rules.
Do you also work with greentech and equipment players (solar, EV charging, HVAC)?
Yes. The high-intent playbook applies to solar, energy renovation, EV charging, and HVAC, where a product and local dimension comes into play. For an energy equipment player, the Google + Meta + SEO mix doubled revenue (Airton). There we combine lead gen, local drive-to-store, and measurement of real impact.
How quickly will we see results?
Paid search and CRO can move CPL within weeks. Transactional SEO/GEO and incrementality modeling build the durable advantage over 6 to 18 months: reduced dependence on paid is precisely what shows up over time, like the 20% cut in paid search spend achieved alongside 4x SEO traffic (Empruntis).