Strengthen your Tech & Software acquisition with a performance-driven media strategy
Junto partners with technology and software companies, from software vendors and platforms to business tools and IT services, to generate qualified leads through a paid media and data strategy built to maximize profitability, keep your CAC under control, and sustain your commercial growth.
400+ marketing teams work with Junto every day
Junto has developed a unique method for structuring and running your account flawlessly.
Accelerate your Tech & Software acquisition with a tightly managed, data-driven media strategy
We help technology and software companies build profitable, sustainable acquisition by combining media intelligence, advanced data analysis, and continuous optimization.
Our goal: grow your volume of qualified leads, improve your acquisition cost, and strengthen your sales pipeline in your strategic markets.
Strategic audit
We analyze your performance, user journeys, offers, and lead sources to identify your highest-priority growth levers. You get a clear view of the actions to take and the KPIs that truly matter for your business.
Multi-channel media performance
Google Ads, Meta Ads, YouTube, LinkedIn, programmatic and more. We activate the platforms best suited to your goals: MQLs, SQLs, demos, trials, customer acquisition. Everything is managed for performance: pipeline contribution, CAC, ROAS, and incrementality.
Dynamic messaging and content
We tailor and optimize your messaging by audience, intent, geography, and interest signals. Every variation sharpens relevance, drives conversion, and gets the most out of your media investment, in line with your business goals.
Real-time management
Continuous optimization of bids, audiences, formats, and quality signals. Every investment is analyzed, adjusted, and refined to maximize performance and sustain your acquisition over the long term.
Channel synergy
We align your channels to strengthen the overall efficiency of your acquisition: paid search to capture demand, SEO to cement your presence, CRM and automation to advance qualification and conversion. One integrated strategy in service of your growth.
Measurement and continuous optimization
Unified dashboards, lead scoring, multi-touch attribution: you get precise, reliable reporting. Every decision is grounded in data to lower your acquisition cost, improve lead quality, and increase the impact of your investment.
At Junto, we orchestrate high-performance acquisition strategies for Tech & Software companies.
Since 2016, we've helped technology and software companies build profitable, scalable acquisition by combining media intelligence, advanced data analysis, and razor-sharp execution.
From first intent to booked meetings, demo requests, and product trials, we optimize every channel in real time to generate a steady volume of qualified leads, improve conversion, and accelerate your commercial growth. Several of our clients have significantly grown their pipeline, structured their acquisition, and strengthened their results, without increasing their initial media budget.
Certified partners of the most powerful e-commerce platforms
Meta, Google, Amazon, Shopify, Prestashop, WooCommerce, and more. We're certified by the players shaping online commerce. Why does it matter? Because these partnerships give us access to exclusive insights, advanced tools, and growth strategies tested at scale. In short: we don't guess, we optimize.
A team of multidisciplinary experts
Our people are hand-picked from the most advanced schools and companies in their fields. They work hand in hand to bring you concrete answers and results, day in, day out.
Move your Tech & Software acquisition to data-driven, performance-first management
Discover our OVHcloud case study
+20recommandations dans un Playbook
OVHcloud, the European cloud leader, brought in Junto to structure a more coherent, sustainable demand generation strategy. The goal: clarify targets, align messaging, and deploy an educational marketing approach to strengthen impact across the entire buying cycle.
Discover our Mirakl case study
120 €CPA moyen
Mirakl offers a powerful SaaS solution that lets companies launch and grow their own marketplace. To support its international expansion, Mirakl turned to Junto to structure its paid strategy across multiple channels and markets, generating qualified leads and maximizing campaign performance.
Discover our Platform.sh case study
+22in click-through rate versus the previous year
Platform.sh offers a platform-as-a-service (PaaS) for developers, letting them build and ship applications faster and at scale. The company called on Junto to improve its growth and expand internationally.
Discover our Doctrine case study
÷5du CPL
As a partner of Doctrine, Junto helped expand the market for this legal platform by optimizing its SEO and more precisely targeting potential users. Through our collaboration, Doctrine was able to increase its visibility, generate more leads, and enhance its influence in the legal sector.
Discover our Livestorm case study
+60%d’inscriptions générées
Livestorm offers an all-in-one online platform designed for creating meetings and webinars.
Frequently asked questions about Technology & Software customer acquisition
Have questions? You're not alone. To help, we've gathered the questions our clients and prospects ask most often.
How do you improve acquisition performance for a tech or software solution?
Lasting improvement comes from building a strategy that is genuinely data-driven and aligned with your business KPIs.
Which marketing channels work best for software vendors?
It depends on your targets and your business model; we identify the most effective channels to generate qualified leads at the best cost.
How do you increase the volume of qualified leads (MQLs/SQLs)?
By sharpening your audience targeting, the quality of your messaging, and the reliability of your tracking, you can improve qualification at every stage.
Does your approach work with long B2B sales cycles?
Yes. We align campaigns and audiences with the stages of your pipeline to keep deals moving throughout the cycle.
How do you measure the real impact of campaigns on pipeline and revenue?
By connecting your marketing and CRM data, you get a clear read on how campaigns contribute to opportunities and sales.
Do you also work with specialized technologies or highly niche software?
Yes. We adapt our strategies to technical markets by analyzing audiences and their interest signals in detail.
How do you lower the cost of acquiring a demo or a trial?
By optimizing audiences, formats, and quality signals, you improve performance while keeping your acquisition consistent and profitable.
Is your approach a fit for tech scale-ups?
Yes. We build strategies designed to support rapid scaling while protecting pipeline quality.
What budget should you plan for a Tech & Software acquisition strategy?
We define a tailored budget based on your goals, your market, and your growth ambitions.
