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Our Paid, SEO, Creative Strategy, Data and CRM experts cover the latest trends and developments in digital acquisition.

SEO / GEO

International SEO: The Complete Guide (2026)

Everything that actually matters in international SEO: market selection, site structure, hreflang, localization, link building and measurement — without the folklore.

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International SEO illustration: globe with location pins and rising charts

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Google Ads agency illustration: megaphone with cursor clicking an ad card
Paid Media9 min

How to Choose a Google Ads Agency in 2026: A Buyer's Guide

Most agencies look identical in a pitch deck. Here is the evaluation grid, the pitch questions, and the red flags that separate real Google Ads operators from the rest.

AI SEO services illustration: robot head, toolbox and checklist
AI & Innovation8 min

AI SEO Services: What They Actually Include

A bottom-funnel breakdown of a serious AI search engagement: the five workstreams, what the deliverables look like, and the red flags that expose rebranded old SEO.

French SEO agency illustration: Eiffel Tower with growth arrow
SEO / GEO7 min

French SEO Agency: What to Look For (and What to Avoid)

What separates a real French SEO agency from a translation shop: the credentials to demand, the red flags to walk away from, and how market entry should work.

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Ecommerce CRO illustration: shopping cart funnel with coins
Data & Tracking8 min

Ecommerce CRO: What a Specialist Agency Does Differently

If you run an online store, you pay for traffic twice: once to acquire it, and again every time it fails to convert. An ecommerce CRO agency exists to fix the second problem. Not with a generic best-practices checklist, but with a testing p...

CRO audit illustration: checklist clipboard with conversion funnel
Data & Tracking8 min

CRO Audit: The Framework We Run Before Touching a Page

Most conversion audits start in the wrong place: on the page. Someone screenshots the homepage, annotates it with best-practice violations, and delivers the result as a CRO audit. The button color gets debated. The real problems — a checkou...

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GDPR marketing illustration: shield with check mark, cookie and consent toggles
Data & Tracking7 min

GDPR and Marketing: What You Can Actually Do in France

Ask ten marketers about European privacy law and you'll hear ten versions of the same anxiety: that GDPR makes serious marketing impossible. It doesn't. GDPR marketing in France is a discipline with knowable rules, and once you understand t...

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