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Our Paid, SEO, Creative Strategy, Data and CRM experts cover the latest trends and developments in digital acquisition.

SEO / GEO

International SEO: The Complete Guide (2026)

Everything that actually matters in international SEO: market selection, site structure, hreflang, localization, link building and measurement — without the folklore.

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International SEO illustration: globe with location pins and rising charts

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Google Ads agency illustration: megaphone with cursor clicking an ad card
Paid Media9 min

How to Choose a Google Ads Agency in 2026: A Buyer's Guide

Most agencies look identical in a pitch deck. Here is the evaluation grid, the pitch questions, and the red flags that separate real Google Ads operators from the rest.

AI SEO services illustration: robot head, toolbox and checklist
AI & Innovation8 min

AI SEO Services: What They Actually Include

A bottom-funnel breakdown of a serious AI search engagement: the five workstreams, what the deliverables look like, and the red flags that expose rebranded old SEO.

French SEO agency illustration: Eiffel Tower with growth arrow
SEO / GEO7 min

French SEO Agency: What to Look For (and What to Avoid)

What separates a real French SEO agency from a translation shop: the credentials to demand, the red flags to walk away from, and how market entry should work.

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International PPC illustration: globe with cursor and country flags
Paid Media7 min

International PPC: Running Campaigns in Markets You Don't Speak the Language Of

Take the campaign structure that works at home, translate the keywords, translate the ads, and launch in Germany. The campaigns will spend. They'll even convert a little. Within two quarters someone concludes that "Germany is expensive," an...

Ecommerce PPC illustration: shopping cart with cursor and charts
Paid Media6 min

How to Evaluate an Ecommerce PPC Agency

Hiring an ecommerce PPC agency is not like hiring a generalist media shop. An online store lives or dies on unit economics, and paid traffic amplifies whatever economics you already have. A great agency compounds your margins; a mediocre on...

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B2B PPC illustration: briefcase with cursor and handshake card
Paid Media7 min

B2B PPC: Why Generalist Agencies Burn Your Budget

Most paid search expertise was built on e-commerce. Fast feedback, thousands of conversions a month, a purchase that closes in a single session. Then a B2B company hires that same agency, the same playbook gets applied, and it quietly falls...

Google Ads agency illustration: megaphone with cursor clicking an ad card
Paid Media9 min

How to Choose a Google Ads Agency in 2026: A Buyer's Guide

Choosing a Google Ads agency looks like a reversible decision. It rarely is. By the time you realize the current team is underperforming, you have usually burned two or three quarters of budget, trained Google's bidding algorithms on bad co...

Advertising in France illustration: megaphone with billboards and French flag
Paid Media7 min

Advertising in France: Channels, Costs and Rules (2026)

France rewards advertisers who take the market seriously and quietly punishes those who treat it as "Europe, but in French." The platforms are the ones you already use. The auction mechanics are identical. And yet campaigns copy-pasted from...

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