More qualified industrial pipeline, on long sales cycles you actually control
The B2B growth agency that aligns media, CRM, and data on a single pipeline — from the first intent signal to the signed quote.
In industrial and manufacturing sales, a cycle runs 6, 12, sometimes 18 months, passes through multiple decision-makers (engineering, procurement, leadership), and closes with a sales rep — not a shopping cart. Most agencies optimize a cost per lead and stop there. We plug your media (LinkedIn ABM, Google Ads on niche technical queries, product SEO) directly into your CRM via data.junto.fr, so you can steer on the only metric that matters: qualified pipeline that converts into revenue. Our proprietary platform measures the true incrementality of every channel, scores accounts by intent, and benchmarks you against 350+ brands. You stop paying for leads that never close, and concentrate budget where it generates pipeline that actually signs.
More than 400 marketing teams work with Junto every day
Junto has developed a unique method to structure and manage your account to perfection.
Our method
Our method for turning B2B media into industrial pipeline that signs — from the first intent signal to the quote.
1. Map the long cycle and connect the CRM
Before spending a single euro, we reconstruct your real sales cycle: stages, decision-makers (engineering, procurement, technical leadership), average duration, and stage-to-stage conversion rates. We then connect your CRM (HubSpot, Salesforce) to data.junto.fr so every lead is tracked all the way to quote and order — not just to the form fill. That media-CRM-data alignment is what earned Air Liquide +30% CRM quality and -20% churn.
2. Score accounts by intent
Not all accounts are equal. We use intent data (search signals, visits to technical pages, LinkedIn engagement) to identify the accounts actually in a buying phase and concentrate budget on them. Your sales team gets scored accounts, not a raw list. The typical outcome: cost per lead cut on priority channels and a conversion rate that takes off — like the +68% conversion achieved on Mirakl's France pipeline.
3. LinkedIn ABM on target accounts
Industrial decision-makers are on LinkedIn — rarely anywhere else. We build ABM campaigns targeted by account, sector, role, and company size, with messaging tailored to each stage of the cycle. It's an approach proven with Air Liquide (LinkedIn Ads + marketing automation) and with B2B SaaS players like Mirakl, where LinkedIn sustained an average CPA of €120 on long sales cycles.
4. Niche technical SEO and Google Ads on transactional queries
Your buyers search for part numbers, specs, standards, and precise solutions. We capture that qualified demand through niche technical SEO (product pages, application sheets, decision-support content) and Google Ads on the most transactional queries. For Smartrental (B2B equipment rental), this SEO approach generated 25,000 visitors/month and +113% revenue.
5. Long-cycle nurturing through marketing automation
An industrial lead who says no today can sign in 9 months. We set up automated nurturing sequences (email, retargeting, technical content) driven by the intent score, so you stay present across the entire cycle without wearing out your welcome. This reactivation engine targeted +15% reactivated accounts at Air Liquide and helped Expensya generate +130% leads at a -60% CPA across three markets (FR, ES, DE).
6. Steer on incrementality, not last click
On a 12-month, multi-touch cycle, last-click attribution lies. data.junto.fr measures the true incrementality of every channel (geo-tests, MMM, LTV cohorts) to find out what actually creates pipeline — not what self-attributes the sales. You reallocate budget to the channels that close deals, and benchmark yourself against 350+ brands to know exactly where you stand.
At Junto, we build qualified industrial pipelines that close, on long sales cycles you actually control.
Certified partners of the most powerful e-commerce platforms
Meta, Google, Amazon, Shopify, Prestashop, WooCommerce, and more. We're certified by the players shaping online commerce. Why does it matter? Because these partnerships give us access to exclusive insights, advanced tools, and growth strategies tested at scale. Put simply: we don't guess, we optimize.
A team of multidisciplinary experts
Our hand-picked team members come from the most advanced schools and companies in their respective fields. They work hand in hand to bring you concrete answers and results, every day.
Move from gut-feel management to acquisition driven by data and performance
Read our Air Liquide case study
+15%taux de réactivation cible
Air Liquide wanted to re-engage its dormant B2B contacts from past campaigns through a finely tuned, GDPR-compliant multichannel strategy. Junto designed a segmented program, validated with the internal teams, to effectively reactivate these inactive leads and generate new business opportunities.
Read our L'École Française case study
+44%de leads générés
L'École Française offers distance-learning courses for anyone looking to retrain or upskill. Facing stiff competition, it called on Junto to diversify its acquisition channels and improve the visibility of its online course offering.
Read our École Polytechnique case study
-25%réduction du CPL entre 2 campagnes
École Polytechnique called on Junto to structure its LinkedIn Ads campaigns for its X-UP incubation programs. The goal: generate ultra-qualified leads in the deeptech ecosystem while keeping acquisition costs under control and building a repeatable methodology.
Read our EDHEC case study
÷7du CPA
EDHEC turned to Junto to restart its lead generation effectively with no extra budget. By activating LinkedIn Sponsored Messaging with tailor-made creative support, the school exceeded its MQL goals and drastically reduced its acquisition costs.
Read our I-Cad case study
+93kclics sur Taboola
I-Cad wanted to structure its acquisition campaigns across several channels while maintaining strong creative consistency. Junto supported them on format optimization, targeting, key messages, and day-to-day management to maximize the performance of every action deployed.
Frequently asked questions about data-driven B2B industrial and manufacturing marketing.
How do you measure marketing ROI when the sales cycle runs 12 to 18 months?
By looking past cost per lead and tracking every lead through to quote and order. We connect your CRM (HubSpot, Salesforce) to data.junto.fr to link every media euro to real pipeline, then measure incrementality with geo-tests and MMM rather than last-click attribution, which lies on long multi-touch cycles. That end-to-end approach is what earned Air Liquide +30% CRM quality.
Does LinkedIn ABM actually work for technical industrial products?
Yes — because industrial decision-makers (engineering, procurement, technical leadership) are precisely targetable on LinkedIn by role, sector, and company size. We build account-level campaigns with messaging tailored to each stage of the cycle. Air Liquide ran LinkedIn Ads + marketing automation to reactivate its accounts, and Mirakl held an average CPA of €120 on a long B2B pipeline through LinkedIn and Google Ads.
My product is ultra-niche — is SEO worth it?
The more niche the product, the more technical SEO pays off — competition on your specific queries (part numbers, specs, standards, applications) is low and purchase intent is high. Smartrental, a B2B IT equipment rental company, reached 25,000 visitors/month, 426 keywords in the top 3, and +113% revenue through SEO focused on its transactional queries.
What is intent data and how do you use it?
Intent data is the set of signals that reveal an account is in a buying phase: searches in your categories, repeat visits to your technical pages, engagement with your LinkedIn content. We use it to score your accounts and concentrate media budget on the ones that are genuinely warm, instead of spraying wide. Your sales team gets prioritized accounts, which drives up conversion — like the +68% seen on Mirakl's France pipeline.
How do you align marketing and sales on an industrial pipeline?
By sharing a single source of truth. We connect media, CRM, and data in data.junto.fr so marketing and sales see the same pipeline, the same intent score, and the same stage-by-stage progression. Marketing stops counting leads that sales considers worthless, and budget concentrates on the accounts genuinely moving toward a quote. That alignment cut churn by 20% at Air Liquide.
Do you work internationally and across multiple industrial markets?
Yes. We run multi-market programs by aligning country-level data on a single platform. Expensya achieved +130% leads and -60% CPA simultaneously in France, Spain, and Germany, and OVHcloud structured a unified demand generation framework across 5 levels of customer maturity. The same mechanics apply to a manufacturer opening new export markets.
