Drive stronger sales performance in a fast-changing automotive market
Junto partners with automotive players on acquisition strategies built on data and designed to deliver measurable, lasting results.
400+ marketing teams work with Junto every day
Junto has built a proven method for structuring and managing your account flawlessly.
Boost your automotive acquisition performance with a structured, data-driven media strategy
We help automotive players build high-performing acquisition strategies that adapt to today's buying journeys, combining media intelligence, advanced data analysis, and continuous optimization.
Our goal is simple: grow your volume of qualified leads, keep your acquisition costs under control, and strengthen the commercial impact of your campaigns in your key markets.
Automotive strategy audit
We analyze your performance, buyer journeys, and lead sources to identify your top growth levers. You get a clear view of which actions to prioritize and which metrics truly matter to your sales business.
Multichannel media performance
Google Ads, Meta Ads, YouTube, LinkedIn, programmatic. We activate the platforms that best fit your goals: new and used vehicle sales, test drives, financing, qualified leads. Everything is managed for performance, with precise tracking of CAC, pipeline contribution, ROAS, and incrementality.
Dynamic messaging and creative
We tailor your messaging by audience, intent, vehicle model, geography, and interest signals. Every variation sharpens relevance, drives conversion, and puts the full media potential of your catalog to work, always in line with your business goals.
Real-time campaign management
Continuous optimization of bids, audiences, and quality signals. Every investment is analyzed, adjusted, and optimized to maximize performance and sustain your acquisition over time, whether conversions happen online or in the dealership.
CRM synergy and data activation
We connect and activate your CRM data to make your campaigns more effective. Lookalikes, first-party audiences, new and used vehicle catalog retargeting. This synergy strengthens lead qualification and supports conversions across the entire buying cycle.
Measurement and continuous optimization
Unified dashboards, lead scoring, multi-touch attribution: you get precise, reliable campaign steering. Every decision is grounded in data to lower your acquisition cost, improve lead quality, and increase the commercial impact of your investments.
At Junto, we orchestrate high-performance automotive acquisition strategies.
Since 2016, we've helped automotive businesses build profitable, scalable acquisition. We combine media expertise, advanced data analysis, and precise execution to tackle the industry's new challenges: complex buying journeys, intensifying competition, the rise of EVs, and mounting pressure on acquisition costs.
From first intent signal to qualified contact, we optimize your campaigns in real time to generate a steady flow of relevant leads, lift conversion, and increase the commercial return on your media investments.
Our clients — manufacturers, dealerships, distributors, and mobility players — have significantly grown their pipeline and secured their growth without expanding their initial budget.
Certified partners of the most powerful e-commerce platforms
Meta, Google, Amazon, Shopify, Prestashop, WooCommerce, and more. We're certified by the players shaping online commerce. Why does it matter? Because these partnerships give us access to exclusive insights, advanced tools, and growth strategies proven at scale. In short: we don't guess, we optimize.
A team of multidisciplinary experts
Our hand-picked team members come from the top schools and companies in their respective fields. They work hand in hand to bring you concrete answers and results, day in and day out.
Move your automotive acquisition to data-driven, high-performance management
Explore our PwC case study
x3d’investissement
PwC, a major player in consulting and audit, brought in Junto to structure its digital presence and strengthen its marketing performance. The goal: activate the right channels (paid search, SEO, paid social) with a key-account B2B focus and tailor-made tactical execution.
Explore our Meilleurs Agents case study
x2,5d'investissement média
Meilleurs Agents worked with Junto to strengthen its generation of property valuations. With a multi-channel acquisition strategy optimized by AI, the brand improved its marketing mix, structured its local campaigns, and reduced its CPA while increasing its investment.
Explore our JeChange case study
+484%de trafic SEO
JeChange is a well-known contract comparison service in the energy, finance, and services sectors. To reduce its reliance on paid search and strengthen its SEO acquisition, the brand turned to Junto to structure a custom, performance-focused strategy.
Explore our BMW case study
+55Kvisiteurs SEO gagnés
BMW Europe Moto is the official distributor of BMW spare parts. As part of its digital growth, the brand worked with Junto to build a global SEO/SEA strategy and get its pages ranking on searches across its key markets.
Explore our Mitwit Office case study
+80 %DE MOTS-CLÉS EN TOP 10
Mitwit Office is a coworking network with locations in France, Belgium, and Switzerland. To strengthen its local presence and improve its SEO visibility, the brand turned to Junto to structure a targeted local SEO strategy, including a site overhaul, GMB listing optimization, and editorial support.
Frequently asked questions about automotive acquisition
Have questions? You're not alone. To help, we've gathered the questions our clients and prospects ask most often
How do you connect digital campaigns to sales made in the dealership?
We sync your CRM data and offline conversions to correctly attribute test drives, contacts, and sales, then optimize the levers that actually drive results.
What kinds of leads can you generate for automotive businesses?
We generate test drive requests, quotes, calls, used-vehicle leads, and qualified form submissions, depending on your sales goals and distribution model.
How do you improve campaign profitability in such a competitive market?
We continuously optimize audiences, messaging, and intent signals to lower acquisition costs while raising prospect quality.
Do you work with local dealerships as well as groups and manufacturers?
Yes. We adapt media management to your catchment area, your volumes, and the structure of your sales organization.
Can you manage acquisition for both new and used vehicles?
Yes. We run distinct strategies for new and used vehicles, with formats, audiences, and scenarios tailored to each buying behavior.
